Athanasia Poumou
Special Teaching Staff in Business Administration
Qualifications
MBA (with specialism in Marketing) (Aston Business School, UK, 2007)
BA Commerce and Marketing (T.E.I. of Athens, GR, 2001)
Lifelong Learner Instructor CyQF/EQF 5, ATI Seminar (expected completion Dec. 2025)
Specialization
Marketing, strategic management, brand development, e-commerce, new business development
Employment Track
Special Teaching Staff, UCLan Cyprus (2025 – present)
Founder and Managing Director, ASP Digital Platforms Ltd (2017-2024)
Customer Marketing Manager for Middle East, Bacardi Ltd (2013-2015)
New Business Development (Founder), Zumbido CreaTable Media (2011-2013)
Head of Strategic Marketing (promoted from Category Manager Role), CA.Papaellinas Group (2008-2011)
Brand Manager, Avon UK (2008)
Account Executive, DeLeMa Group (2003-2006)
Research Interests
- Consumer behavior in digital and omnichannel environments
- Strategic brand management
- International marketing
- Sustainable marketing and ethical consumption
Roles and Responsibilities (including past roles and responsibilities)
Teaching and Course Leadership
- The External Business Environment
- Creative Communication
Scholarships/Awards
- MBA Scholarship, Aston Business School

