Athanasia Poumou

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Special Teaching Staff in Business Administration

Qualifications

MBA (with specialism in Marketing) (Aston Business School, UK, 2007)

BA Commerce and Marketing (T.E.I. of Athens, GR, 2001)

Lifelong Learner Instructor CyQF/EQF 5, ATI Seminar (expected completion Dec. 2025)

Specialization

Marketing, strategic management, brand development, e-commerce, new business development

Employment Track

Special Teaching Staff, UCLan Cyprus (2025 – present)

Founder and Managing Director, ASP Digital Platforms Ltd (2017-2024)

Customer Marketing Manager for Middle East, Bacardi Ltd (2013-2015)

New Business Development (Founder), Zumbido CreaTable Media (2011-2013)

Head of Strategic Marketing (promoted from Category Manager Role), CA.Papaellinas Group (2008-2011)

Brand Manager, Avon UK (2008)

Account Executive, DeLeMa Group (2003-2006)

Research Interests

  • Consumer behavior in digital and omnichannel environments
  • Strategic brand management
  • International marketing
  • Sustainable marketing and ethical consumption

Roles and Responsibilities (including past roles and responsibilities)

Teaching and Course Leadership 

  • The External Business Environment
  • Creative Communication

Scholarships/Awards

  • MBA Scholarship, Aston Business School
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