Special Teaching Staff in Marketing and Business

Qualifications

PhD in Marketing (University of Central Lancashire, Cyprus, 2025)

MBA (with Distinction) (University of Central Lancashire, Cyprus, 2015)

BA in Turkish Studies-History and Politics (University of Cyprus, 2004)

Instructor of Vocational Training Level 5 (HRDA, 2019)

Specialization

Consumer Psychology; Consumer Behaviour

Employment Track

Academic Roles

Special Teaching Staff in Marketing and Business, University of Central LancashireCyprus (2016-present)

Industry Roles

Chief Operations Officer, Eptagon Business Hub (2024-present)

HR Assistant Manager, Bioland Energy Ltd (2022-present)

Licensing Manager, Bioland Energy Ltd (2020-2022)

Head of Planning, Ikaros Aviation Training Center (2017-2020)

HR Manager, Orion Airways (2016-2017)

Parliamentary Advisor, Cyprus House of Representatives (2006-2016)

Research Interests

• Consumer Psychology, including the influence of personality traits (Big Five and Dark Triad) on purchasing behaviour
• Cultural Dimensions in Consumer Behaviour (Hofstede’s framework)
• Responsible and Sustainable Marketing, Corporate Social Responsibility, and Ethical Branding
• Behavioural Responses to Crises and Pandemics
• Media Planning, Advertising Effectiveness, and Social Media Strategies
• Service Marketing and Customer Experience Management

Roles and Responsibilities (including past roles and responsibilities)

Teaching and Course Leadership 

• Current Module Leadership: The Responsible Marketer, Media Planning and Buying, Marketing of Services
• Past Module Delivery: The Responsible Marketer, Media Planning and Buying, International Marketing, Managing Across Cultures

Selective Conference and Seminar Presentations 

• Kvasova, O., Christofi, M., & Constantinou A. (2025). The Effect of Personality on Consumer Stockpiling Behaviour During a Pandemic. Proceedings of the Academy of  Marketing Science, the 25th World Marketing Congress (AMSWMC), Dijon, France, 2-4th July.

• Constantinou, A., Kvasova, O., Larson, M., & Christofi, M. (2020).  The effect of narcissism on maladaptive consumer behaviour during the COVID-19 pandemic. 2nd Nordic International Business, Export Marketing and Tourism Conference, 7-8th November, ISBN 978-9925-586-30-1