Dr Aspasia Simillidou
Assistant Professor in Tourism and Emotional Leadership
and Course Leader MSc Human Resources Management
[email protected]
+357 24694007
Qualifications
PhD Business Management – Emotional labour in the hospitality industry (University of Gloucestershire – 2016)
MA Human Resource Management and Organisational Analysis (King’s College London – 2007)
BSc Business Administration – concentration Marketing (Intercollege Nicosia – 2006)
Specialization
Tourism and Emotional Leadership, Marketing Management
Employment Track
UCLan Cyprus: Lecturer 2016 – Today
PeopleAchieve: HRDA certified trainer: 2008-2014
CIM: Associate Lecturer 2012-2016
Intercollege: Associate Lecturer 2014-2016
Mallouppas & Papacostas: Training Manager 2007-2008
Research Interests
- Emotional labour in the hospitality industry
- Aggressive customers’ behaviour in the hospitality industry
- Stress and burnout
- Emotional intelligence / Emotion management
Roles and Responsibilities (including past roles and responsibilities)
Teaching and Course Leadership
- Course Leader, MA Hospitality, Tourism and Events Management
- Lecturer in hospitality and tourism modules in BA and MA courses
Administrative Roles
- Member of the UCLan Cyprus Erasmus Committee.
Selective Publications
- Christou, P., Hadjielias E., Simillidou, A. and Kvasova, O. (2022). The use of intelligent automation as a form of digital transformation in tourism: Towards a hybrid experiential offering. Journal of Business Research, 155
- Christou P., Simillidou A., Stylianou, C. (2020). Tourists’ perceptions on the use of anthropomorphic robots in tourism and hospitality. International Journal of Contemporary Hospitality Management, 32 (3665-3683)
- Simillidou, A., Christofi M., Glyptis L., Papatheodorou A., Vrontis D. (2020). Engaging in emotional labour when facing customer mistreatment in hospitality. Journal of Hospitality and Tourism Management, 45 (429-443)
- Christou P., Simillidou, A. (2020). Tourist experience: The catalyst role of tourism in comforting melancholy, or not. Journal of Hospitality and Tourism Management, 42 (210-221)
- Simillidou, A., Vrontis D., Christofi M. (2019). Genuine Emotions When Facing Aggressive Customers in the Hospitality Industry: A Conceptual Framework. In Weber, Y., Vrontis, D., Tsoukatos, E. and Shams, S.M.R. (Ed.) The Cross-Disciplinary Perspectives of Management: Challenges and Opportunities (Cross-Disciplinary Management Perspectives), Emerald Publishing Limited
- Simillidou, A. & Christou, P. (2018). A Paradigm Shift from Emotional labour to Genuine emotional display in the workplace. In Experiencing Hospitality, New York: NOVA Science Publishers
- Vassou, C., Christofi, M., Simillidou, A. & Vrontis, D. (2019). Shunning hospitality jobs: a disguised power struggle?. Journal for Global Business Advancement, 12(2), pp. 232-253.
- Simillidou, A. & Vrontis, D. (2015). Buffering out the Negative effects of surfaceacting during interaction with aggressive customers. In Vrontis, D., Sakka, G., and Amirkhanpour, M., (Eds.), Management Innovation, Entrepreneurship and Human Resource Management Practices: A Global Perspective (pp. 276-300). UK: Cambridge Scholars Publishing
Selective Conference and Seminar Presentations
Business Conferences:
- 2007: Presentation on “how to handle complaints” at the IMH annual administration conference
- 2008: Presentation on how to manage stress at the IMH annual administration conference
- 2008: Presentation on “effective presentation skills” at students at the final year of BSc in Marketing at university of Nicosia
- 2009: Presentation on “how to increase productivity” at the IMH annual administration conference
- 2009: Presentation on “effective presentation skills” at students at the final year of BSc in Marketing at university of Nicosia
- 2009: Presentation on “consumer behavior” on the annual opticians’ conference in Lebanon
- 2010: Presentation on “how to manage employee relationships” at the IMH annual administration conference
- 2010: Presentation on “customer service” at the annual opticians’ conference in Cyprus
- 2011: Presentation on “effective interviewing techniques” at the annual Get the job conference being organized by IMH
- 2012-2018: Presentation of effective management of Emotions in Organisations at the annual Opticians Association Conference in Cyprus
Other Scholarly and Outreach Activities
- Organiser, UCLan Cyprus School of Business and Management: Overcoming the challenges in the hospitality and tourism sector, Larnaca (2017)
- Organiser, MA ITHEM course: Fund raising event organised by the lecturer and the MA students, Larnaca
- Organiser, UCLan Cyprus School of Business and Management: Recruitment, Retention and Professional Development in the Hospitality Industry, Larnaca (December 2018)
- Speaker, Reshaping the Hospitality Industry Conference, European Bank for Reconstruction and Development, Radisson Blu Hotel, Larnaka (November 2018)
