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Dr Christos Karpasitis



+357 24694088


PhD in Digital Media and E-Marketing (UCLan, 2017)

MSc in E-Business and Information Systems (Newcastle University, 2011)

BSc in Multimedia and Digital Entertainment (Northumbria University, 2010)

Standard Descriptor 1 of the Professional Standards Framework of Higher Education (SD1), 2015

Employment Track

Lecturer, University of Central Lancashire, Cyprus (2016 – Present)

Computer Science Special Teaching Staff, UCLan Cyprus, (2014-2016)

Internet Studies and Communication Teaching Staff, Cyprus University of Technology (2012-2016)

E-Marketing Executive & Multimedia Developer, Eyelevel Ltd, Cyprus, (2011-2012)

Television Commercials and On Air Graphics Designer and Producer, (2010)

Research Interests

Internet marketing, viral marketing, viral videos, content sharing, social media and networks, social media user behavior, netnography, digital media, web analytics, web design, audiovisual technologies. 

Roles and Responsibilities (including past roles and responsibilities)

  • Course Leader, BSc (Hons) Web Design & Development
  • Modules Taught: Introduction to Audiovisual Technologies, Internet Fundamentals, Video Production, Audio Production, Web Design & UX, Digital Marketing, Interactive Applications, Computing Skills, Internet Intelligence, Web Content Development, Radio Production, Information Management.

Selected  Publications 

Karpasitis C. & Kaniadakis, A. (2015), “Social media as marketing information systems: Co-creation in viral video advertising”, In T. Tsiakis (Ed), Trends and Innovations in Marketing Information Systems, IGI Global.

Karpasitis C. (2015), “The Role of Social Media Users in Brand Video Virality”, ECSM15 Conference Proceedings, Porto, July 2015.

Selected Conference and Seminar Presentations 

Kaniadakis, A. & Karpasitis, C. (2015), “Viral video marketing campaigns in a social media ecosystem: the rise of ephemeral online communities”, Social Media & Society 2015 International Conference, Toronto, July 2015.

Selected Research Funding/ Grant Capture

Erasmus Plus: E+ Sports 2017, “Good Governance enhancement through e-Learning for Sport Volunteer Board Members (GReFORM)”, Researcher & Technician, Total Project Budget: €420,000, UCLan Cyprus Budget: €62,000, 2018-21


  • Best Poster with Short Paper Award, European Conference on Social Media (ECSM), 2015
  • First Image Award, Research Now Conference, UCLan, 2014