Acting Head of School of Arts, Media and Communication
Assistant Professor In Digital Media

Qualifications

PhD in Digital Media and Online Advertising (UCLan, 2017)

MSc in E-Business and Information Systems(Newcastle University, 2011)

BSc in Multimedia and Digital Entertainment (Northumbria University, 2010)

Associate Fellow of the Higher Education Academy (AFHEA) (2015)

HRDA Certified Trainer – ΣΕΠ/CYQF/EQF5 (HRDA Authority Cyprus, 2019)

Certified Adobe Creative Educator (Adobe, 2021)

Specialization

Digital Media (Design, Development & Production) and Digital Advertising

Employment Track

Assistant Professor, UCLan Cyprus (2021 – Present)

Lecturer, UCLan Cyprus (2016 – 2021)

Associate Lecturer, UCLan Cyprus (2014 – 2016)

Internet Studies and Communication Teaching Staff, Cyprus University of Technology (2012 – 2016)

E-Marketing Executive & Multimedia Developer, Eyelevel Ltd, Cyprus, (2011 – 2012)

Digital Specialist, Loukia & Michael Zampelas Art Museum, (2011)

Television Commercials and On-Air Graphics Designer and Producer, (2010)

Memberships (Academic/Professional)

• European Cultural Parliament
• European Communication Research and Education Association (ECREA)
• Centre for Cultural Preservation through Creative Practices (CPCP)
• International Centre of Media, Arts & Communication (ICMAC)
• INterdisciplinary Science Promotion & Innovative Research Exploration (InSPIRE)

Research & Artistic Interests

Cultural preservation through creative practice, persuasiveness through social media, viral videos, content sharing, video advertising, digital marketing, viral marketing, social media and networks, social media user behaviour, digital design, web design, graphic design, audiovisual design, electronic music production, photography.

Roles and Responsibilities (including past roles and responsibilities)

• Course Leader, BSc (Hons) Web Design & Development
• Deputy Course Leader, BSc (Hons) Media Production
• Module Leadership/Delivery: Introduction to Audiovisual Technologies, Video Production, Audio Production, Web Design & UX, Digital Marketing, Enterprise Development & Production, Research Project, Internet Intelligence, Internet Fundamentals, Interactive Applications, Web Content Development, Radio Production, Information Management.

Selective Publications 

• Lakeridou, R., M., Karpasitis, C., (2022), “Social Cause Advertising is Not Your Traditional Advertising: A Graphic Design Framework For Social Change”, DISCERN: International Journal of Design for Social Change, Sustainable Innovation and Entrepreneurship, 3(2), pp. 58-78.
• Aharonson, V., Karpasitis, C., Wenstein, T., Koral, G., (2022), “Netnography of Social Media Addresses on COVID-19”, European Conference on Social Media 2022, Krakow, Poland, June 2022.
• Iordanou, K., Aharonson, V., Christodoulou, V., Karpasitis, C., Joselowitz, J., Lilford, B., De-Vos, M., Muraleedharan, S., (2022), “Collaborative Learning in Youtube: Under which conditions can learning happen or fail to happen?”, 15th International Conference on Computer-Supported Collaborative Learning (CSCL) 2022, Hiroshima, Japan, June 2022.
• Lakeridou, R., M., Karpasitis, C., (2021), “Graphic signage through the lens of COVID-19: The superhero in changing social behaviour”, Sentio Journal (South East Network for Social Sciences), V3 . pp. 27-35.
• Karpasitis, C., Polycarpou, I., Kaniadakis, A., Kvasova, O., (2019), “I See, I Hear, I Speak – How Audiovisuals Affect Brand Video Virality”, International Conference on Research in Advertising 2019, Krems, June 2019.
• Karpasitis, C., Polycarpou, I., Kaniadakis, A., (2018), “The Role of Music in Viral Video Advertisements”, European Conference on Social Media 2018, Limerick, June 2018.
• Karpasitis, C., (2015), “The Role of Social Media Users in Brand Video Virality”, European Conference on Social Media 2015, Porto, July 2015.
• Karpasitis, C., Kaniadakis, A., (2015), “Social media as marketing information systems: Co-creation in viral video advertising”, In T. Tsiakis (Ed), Trends and Innovations in Marketing Information Systems, IGI Global. 
• Karpasitis, C. and Kaniadakis A, (2015), “Viral video marketing campaigns in a social media ecosystem: the rise of ephemeral online communities”, Social Media & Society 2015 International Conference.

E-Articles

• Karpasitis C., (2023), 5 Trends of the Media Production Industry That Media Producers Should Keep An Eye On (Online at: https://rb.gy/o6g4y3)
• Karpasitis C., (2020), User Experience (UX) Design Techniques to Increase User Loyalty (Online at: https://rb.gy/ddlsbe)
• Karpasitis C., (2018), How Social Media Affect our Emotions and Psychology (Online at: https://rb.gy/04lcie)
• Karpasitis C., (2018), Video Marketing: The Future of Content Marketing (Online at: https://rb.gy/k9yp2t)

Book Publications

• Play and Learn with Linos & Flora: An Activity Book for Migrant and Refugee Children Based in Cyprus, Cyprus Red Cross Society (2020)

Selective Conference, Seminar & Keynote Presentations 

• Ioannou, L., Karpasitis, C., (2023), “Explore Cyprus: Beyond the City”, 5th ISCSR Symposium on Communication Studies of Rhetoric (ISCSR), Wuhan University of Communication, Wuhan, China.
• Karpasitis C., (2022), “The impact of speech characteristics on persuasiveness and comprehension of online videos”, The 13^th Annual Speech Processing Conference, AFEKA College of Engineering, Tel-Aviv, June 2022,
• Karpasitis C., (2021), “Social Media Persuasiveness” European Conference on Social Media 2021, Larnaca, July 2021.
• Karpasitis C., (2021), “The impact that digital media, online brands and their digital media strategies have in our everyday lives during the COVID-19 Pandemic”, The Digital Thinkers & Social Networks, Nicosia, April 2021.
• Karpasitis C., (2019), “How Visuals Affect Brand Video Virality, European Conference on Social Media 2019, Brighton, June 2019.
• Karpasitis C., Polycarpou, I., Kaniadakis, A., Kvasova, O. (2018), “How .Audiovisuals Affect Brand Video Virality: A Netnographic Approach”, Advances in Theory and Practice of Digital Marketing Workshop, Swansea University Bay Campus, Swansea, July 2018.
• Kaniadakis, A., Karpasitis, C., (2015), “Viral video marketing campaigns in a social media ecosystem: the rise of ephemeral online communities”, Social Media & Society 2015 International Conference, Toronto, July 2015.

 Selective Research Funding/ Grant Capture

• PREPARED – Pro-active Pandemic Crisis Ethics and Integrity Framework, funded by Horizon Europe Research and Innovation, Artist, €4,201,758.00, 2022 – 2025
• BTheChange – funded by ERASMUS+, Researcher/Task Leader, €400,000.00, 2022 – 2024
• IDEALVis – Intelligent Data Exploration and Adaptive MeaningfuL Visualizations, funded by Cyprus Research and Innovation Foundation, Researcher/Task Leader, €194,575, 2019 – 2021
• 2BeConnected – University Liaison Officers for the Labor Market, funded by European Social Fund, Researcher/Task Leader, €99,988, 2018 – 2019
• GReFORM – Good Governance enhancement through e-Learning for Sport Volunteer Board Members, funded by ERASMUS+, Task Leader, €483,659.00, 2018 – 2021

Supervision of Projects/PhDs

• R.M.L (PhD): A graphic design framework for out-of-home social cause advertising. (2020 – Ongoing)

Selective Artistic Exhibitions, Installations & Events Participation

• “Explore Cyprus: Beyond the City”, (2024) Public Installation Exhibition, Kings Avenue Mall, Paphos, Cyprus.
• “Explore Cyprus: Beyond the City”, (2023) Public Installation Exhibition, Metropolis Mall, Larnaca, Cyprus.
• “Explore Cyprus: Beyond the City”, (2023) Public Installation Exhibition, Larnaca International Airport (LCA), Larnaca, Cyprus.
• “Explore Cyprus: Beyond the City”, (2023), Photography Exhibition, Lefkara Municipality Conference Center, Larnaca, Cyprus.
• “CPCP Research Event & Exhibition”, Presentation of Explore Cyprus: Beyond the City” Photography Project, (2023), Preston, UK.
• “ILOVEGRAPHIC”, (2022), Poster Exhibition, Palouriotissas Old Market, Nicosia, Cyprus
• “Corona Sunsets”, (2016), Live Set, Andreeas Habtoor Grand, Dubai Marina, Dubai
• “LMF Festival”, (2015), Live Set, Parliament Park, Nicosia, Cyprus
• “Freedom Music”, (2015), Live Sets, URoof Lounge, Amman, Jordan
• “Exodus Music and Arts Festival”. (2015), Live Set, Moni, Limassol
• “Exodus Music and Arts Festival”. (2015), Digital Art Exhibition, Moni, Limassol
• “Flying Away Art and Music Festival”, (2014), Live Set, Orfeas Stadium, Nicosia, Cyprus
• “Flying Away Art and Music Festival”, (2013), Live Set, Orfeas Stadium, Nicosia, Cyprus
• “Summer Land International Festival”, (2012), Live Set, Foinikoudes Beach, Larnaca, Cyprus
• “Soundvibes Music Festival”, (2012), Live Set, Stoa, Nicosia, Cyprus.
• “plug – European Electronic Connection”, (2012), Live Set, Berlin, Germany.
• “plug – European Electronic Connection”, (2011), Live Set, Nicosia, Cyprus.
• “Indigo Art & Music Festival”, (2011), Live Set, Gold Water, Nicosia, Cyprus .
• “Flow of Art & Music”, (2011), Live Set, Mesogeios, Nicosia, Cyprus.

Music Production

For the full list of music releases and albums visit: https://soundcloud.com/chris-karpas

Consultancy and CPD Training

• Larnaka 2030 – European Capital of Culture Candidate City Artistic and Cultural Events Platform Design & Development (February 2024)
• Larnaka City & Larnaka Tourism Board Rebranding (January 2024)

Scholarships/Awards

• 2^nd Award at the Youth and Volunteering Program Competition of Cyprus Educational Institutions (Project Supervisor)
• Best Poster with Short Paper Award, European Conference on Social Media (ECSM), 2015
• First Image Award, Research Now Conference, UCLan, 2014

Other Scholarly and Outreach Activities

• Founding member and Vice-President of ICMAC, UCLan Cyprus (International Centre of Media, Arts & Communication) – https://icmac.uclancyprus.ac.cy/
• Steering Committee Member of CPCP, UCLan UK (Centre for Cultural Preservation Through Creative Practices)
• Conference Committee Member of the European Conference on Social Media (ECSM)
• Member of the Organising Committee and Social Media Chair at womENcourage 2022 Conference, Larnaca, Cyprus
• Advisory Board Member at ILOVEGRAPHIC Festival, Cyprus (2021-Present)
• Conference Chair at the European Conference on Social Media 2021 (ECSM21)
• Conference Chair at the European Conference on Social Media 2020 (ECSM20)