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Dr Erasmia Leonidou

ASSOCIATE LECTURER IN HUMAN RESOURCE MANAGEMENT


eleonidou1@uclan.ac.uk

+357 24694000

Qualifications

Doctorate in Business Administration (DBA) (University of Gloucestershire, UK, 2016)

Bank Operations Diploma, American Bankers Association (Institute of Banking Studies Cyprus (IBS Cyprus), 2010)

Bachelor of Arts in History and Archaeology (University of Cyprus, 2006)

 

Specialization

Human Resource Management, International Business

 

Employment Track

Human Resource Officer, Alpha Bank Cyprus Ltd, Cyprus (2011 – Present)

Part-time Lecturer, Cardiff Metropolitan University (2017 – 2019)

Part-time Lecturer, Middlesex University (2016 – 2017)

Customer Service Officer, Alpha Bank Cyprus Ltd, Cyprus (2007 – 2010)

 

Research Interests

Human Resource Management (HRM), HRM and International Business Research, Cross-Cultural Management, HRM and Innovation, Stakeholder Engagement, Corporate Social Responsibility and HRM, internal marketing.

Roles and Responsibilities (including past roles and responsibilities)

Teaching and Course Leadership 

  • List of modules taught
    • Human Resource Management
    • People and Organizations
    • Foundations of HRM
  • Organizing and introducing seminars on “Emotional Intelligence”

 

Selective Publications 

  • Thrassou, A., Santoro, G., Leonidou. E., Vrontis, D. & Christofi, M. (2020). “Emotional intelligence and perceived negative emotions in intercultural service encounters: building and utilizing knowledge in the banking sector”. European Business Review (2 ABS; ABDC: B; CiteScore Impact factor: 2.25)

 

  • Singh, S., Kumar, P., Pereira, V., & Leonidou, E., (2020). Cause-Related Marketing and Service Innovation in Emerging Country Healthcare: Role of Service Flexibility and Service Climate’. International Marketing Review (3 ABS; ABDC: A; Impact factor: 3.447)

 

  • Leonidou, E., Christofi, M., Vrontis, D., & Thrassou, A. (2018). ‘An Integrative Framework of Stakeholder Engagement for Innovation Management and Entrepreneurship Development’. Journal of Business Research (3 ABS; ABDC: A; Impact factor: 4.028) DOI: https://doi.org/10.1016/j.jbusres.2018.11.054

 

  • Christofi, M., Vrontis, D., Leonidou, E., & Thrassou, A. (2018). ‘Customer Engagement through Choice in Cause-Related Marketing: A Potential for Global competitiveness’. International Marketing Review (3 ABS; ABDC: A; Impact factor: 3.447), DOI: https://doi.org/10.1108/IMR-04-2018-0133

 

  • Papasolomou, I., Christofi, M., & Leonidou, E. (2017). Guest editorial: Exploring customers’ experiences and perceptions in diverse organizational settings and geographical boundaries. Journal of Customer Behaviour (1 ABS; ABDC: C), 16(1), 1-4.

 

  • Christofi, M., Leonidou, E., & Vrontis, D. (2017). Marketing research on Mergers and Acquisitions: a systematic review and future directions. International Marketing Review (3 ABS; ABDC: A; Impact factor: 3.447), 34(5), 629 – 651.

 

  • Christofi, M., Leonidou, E., Vrontis, D., Kitchen, P., & Papasolomou, I. (2015). Innovation and Cause-Related Marketing success: A Conceptual Framework and Propositions. Journal of Services Marketing (2 ABS; ABDC: A; Impact factor: 2.421), 29(5), 354-366.

 

  • Christofi, M., Leonidou, E., & Vrontis, D. (2015). Cause-Related Marketing, Product Innovation and Extraordinary Sustainable Leadership: The Root Towards Sustainability. Global Business and Economics Review (1 ABS; ABDC: C), 17(1), 93 – 111.

 

  • Christofi, M., Vrontis, D., & Leonidou, E. (2014). Product Innovation and Cause-Related Marketing Success: A Conceptual Framework and a Research Agenda. Marketing Intelligence & Planning (1 ABS; ABDC: A; Impact factor: 1.585), 32(2), 174-189.

 

  • Christofi, M., Kaufmann, H. R., Vrontis, D., & Leonidou, E. (2013). Cause-Related Marketing and Strategic Agility: An Integrated Framework for Gaining the Competitive Advantage, World Review of Entrepreneurship, Management and Sustainable Development (1 ABS; ABDC: C), 9(4), 518-542.

 

Selective Conference and Seminar Presentations 

  • Christofi, M., Leonidou,, & Vrontis, D. (2014). Innovation and Cause-Related Marketing Success in Business-To-Business Markets: A Conceptual Framework and Propositions. Proceedings of the International Conference on Contemporary Marketing Issues (ICCMI), Athens, Greece.

 

  • Leonidou, E., (2012), ‘Intercultural Competence As A Key Success Factor For Performance Of Employees Working In Contact With Foreign Customers: The Case Of The Banking Industry In Cyprus’. Published in: American Marketing Association (AMA) Global Marketing Special Interest Group 2012 Conference Proceedings, April 2012 Cancun, Mexico.

 

  • Christofi, M. & Leonidou, E. (2012). Cause-Related Marketing and Strategic Agility: An Integrated Framework for Thriving in a Dynamic Environment. Proceedings of the 5th Annual ISI Conference Proceedings of the EuroMed Academy of Business, Switzerland, 326-341.

 

  • Christofi, M., Vrontis, D., & Leonidou, E. (2012). ”Cause-Related Marketing success and Product Innovation: An Integrated Conceptual Framework and Research Propositions”. Proceedings of the International Conference on Contemporary Marketing Issues (ICCMI), Thessaloniki, Greece.

 

  • Leonidou, E. & Christofi, M. (2012). Action Research Case Study. Proceedings of the 5th Annual ISI Conference Proceedings of the EuroMed Academy of Business, Switzerland, 931-945.

 

  • Leonidou, E. & Christofi, M. (2012). Reflecting on a DBA Journey. Proceedings of the 5th Annual ISI Conference Proceedings of the EuroMed Academy of Business, Switzerland, 946-958.

 

Scholarships/Awards

  • 23/7-06/08/2006: Scholarship from DAAD: Participation at the International Summer-academy ‘National-socialism: import, Controversies, Perspectives’ organized by the Johannes Gutenberg-University, Prof. Dr. Michael Kißener in Germany.
  • 06-30/07/2005: Scholarship from the U.S. Embassy’s Bicommunal Support Program: Participation in the Seminar “Leadership and Community Service Initiative” at the American University School of International Service, Washington D.C.
  • 30/07-26/08/2004: Scholarship by the Deutschen Akademischen Austausch Dienstes (DAAD): Intensive language course at the Ruprecht-Karls University of Heidelberg, Germany