Lecturer in Research Methods and Data Analytics
Course Leader of MBA Distance Learning

Qualifications

Postdoctoral Research Fellowship (KIOS Research and Innovation Centre of Excellence, 2024)

Doctor of Philosophy in Business Administration (University of Cyprus, 2022)

Master of Business Administration (University of Cyprus, 2013)

Master of Science in Electronic Automation and Informatics (National & Kapodistrian University of Athens, 2005)

Bachelor of Science in Informatics & Telecommunications (National & Kapodistrian University of Athens, 2001)

Specialization

Service Science (Services in Management Information and Intelligent Transportation Systems), Research Methods and Data Analytics

Employment Track

Adjunct Lecturer of MBA courses «Marketing of Services MBAN-749DE» and «Μάρκετινγκ Υπηρεσιών MBAN-749DG», University of Nicosia (2023-2025)

Postdoctoral Researcher in Intelligent Transportation Systems and Mobility Services, KIOS Research and Innovation Centre of Excellence (2022-2024)

Adjunct Lecturer of MBA course «Strategic Management MBA604» and Digital Marketing MBA631», CBS College (2021-2023)

Adjunct Lecturer of MBA preparatory courses “Introduction to Business Statistics 503.7” and «Εισαγωγή στη Στατιστική 503.6», University of Cyprus (2015 – 2022)

Research Fellow at the EUROEMP ERC Programme of Prof. Sir Christopher Pissarides, Economics Research Centre, University of Cyprus (2017 – 2019)

Certified Educator of Adult Education and Informatics Teacher, Hellenic Ministry of Education (2002 – 2013)

Member of the Hellenic National Support Service for the eTwinning action, Hellenic Ministry of Education (2004 – 2009)

Executive of the Information Society office, Hellenic Ministry of Education (2004 – 2008)

Web Developer, Department of Informatics, National & Kapodistrian University of Athens (2001 – 2003)

Memberships (Academic/Professional)

Member of the Scientific Committee of the Euro Working Group on Transportation (EWGT) conference 2024 (https://www.ewgt2024.se/) and 2025 (https://ewgt2025.co.uk/)

Regular Member of the Academy of Management (AoM)   

Founding Member of the Cyprus Marketing Academy        

Member of the KIOS Quality Assurance Committee, KIOS Research and Innovation Center of Excellence

Professional IEEE Member & IEEE Intelligent Transportation Systems Society Member         

Research Interests

Research Methods and Data Analytics, Service Science with a specialization in Digital and Mobility Services, Dynamic Pricing, Value Co-Creation and Customer Engagement, MIS

Roles and Responsibilities (including past roles and responsibilities)

Teaching and Course Leadership 

Module Leader of Marketing Research 

Module Leader of Financial Statistics

Course Leader, MBA Distance Learning Programme 

• Dissertation
• Managing People Enterprise Skills SA
• Strategic HRM Futures 

Selective Publications 

• Katsifaraki, G. D., & Theodosiou, M. (2024). The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing. Journal of Interactive Marketing, 59(1), 99-115.
• Journal of Interactive Marketing (ABS list ₂₀₂₁: 3, Impact Factor ₂₀₂₃: 11.8, CiteScore 17.4, Marketing 5 out of 203 | Business and International Management 7 out of 436)
• Kafeza, E., Katsifaraki, G. D., Theodosiou, M., & Katsikea, E. (2024). Developing agile firms in the global marketplace: AI as a source of innovativeness and firm resilience. Proposal accepted in the SMS 44th Annual Conference in Istanbul.
• Katsifaraki, G. D., Menelaou, C., Timotheou, S., & Panayiotou, C. G. (2024). Modeling framework for dynamic pricing in macroscopic urban road networks. Paper accepted in 2024 IEEE 27th International Conference on Intelligent Transportation Systems (ITSC), Edmonton, Canada.
• Katsifaraki, G. D., Menelaou, C., Timotheou, S., & Panayiotou, C. G. (2023). A Novel Dynamic Pricing Route Reservations Architecture. In 2023 IEEE 26th International Conference on Intelligent Transportation Systems (ITSC) (pp. 3937-3942). IEEE.
• Katsifaraki G. D. (2021). Strategizing in service ecosystems: A Service-Dominant driven, value-based platform. In Proceedings 2021 Naples Forum on Service Conference, Naples, Italy. 06-09 September 2021.
• Katsifaraki, G. D., & Theodosiou, M. (2020). How different (dis)engagement behaviors affect performance within an e-market ecosystem: A longitudinal analysis. Journal of Business Research, 121, 578-591.
• Journal of Business Research (ABS list ₂₀₂₁: 3, Impact Factor ₂₀₂₃: 10.969, CiteScore: 11.2)
• Soteriou, A. C., Hadjinicola, G. C., & Katsifaraki G. (2017). An Empirical Analysis of Promotion Standards in the Operations Management Discipline of UK Academic Institutions. In S.M. Lee & V. Charles Proceedings of the Pan-Pacific Conference XXXIV Designing New Business Models in Developing Economies (pp.178-180), Lima, Peru: Pan-Pacific Business Association.
• Kassinis, G., Panayiotou, A., Dimou, A., & Katsifaraki, G. (2016). Gender and environmental sustainability: A longitudinal analysis. Corporate Social Responsibility and Environmental Management, 23(6), 399-412.
• Corporate Social Responsibility and Environmental Management (Impact Factor ₂₀₂₃: 9.8)
• Katsifaraki, G. (2009). European school networks and innovation: the eTwinning Programme. In Proceedings of the Science Meeting of the School Innovation Network “Innovation and quality in school education”. ISBN: 978-960-98785-5-5. Athens, Greece.
• Co-writer, editor and coordinator of publication procedures of the printed Pedagogical eTwinning Guide (68 pages), copyright: Athens: Hellenic eTwinning National Support Service, Hellenic Ministry of Education. 2005.

Selective Conference and Seminar Presentations 

• Katsifaraki, G. D., Menelaou, C., Timotheou, S., & Panayiotou, C. G. 02 December 2024. Dynamic Pricing for Sustainable, Individualized, and Fair Transportation. Poster presentation in the 5th Interdisciplinary Forum 2024, University of Cyprus, Nicosia, Cyprus, 02-03 December 2024.
• Katsifaraki, G. D., Menelaou, C., Timotheou, S., & Panayiotou, C. G. 25 September 2024. Modeling framework for dynamic pricing in macroscopic urban road networks. Poster presentation in 2024 IEEE 27th International Conference on Intelligent Transportation Systems (ITSC), Edmonton, Canada, 24-27 September 2024.
• Katsifaraki, G. D., Menelaou, C., Timotheou, S., & Panayiotou, C. G. 28 September 2023. A Novel Dynamic Pricing Route Reservations Architecture. 2023 IEEE 26th International Conference on Intelligent Transportation Systems (ITSC), Bilbao, 24-28 September 2023.
• Katsifaraki G. D. 30 June 2022. Towards an Intelligent Transportation Ecosystem: Addressing main concepts; exploring fuzzy cognitive mapping. KIOS Seminar Series.
• Katsifaraki G. D. 09 September 2021. Strategizing in service ecosystems: A Service-Dominant driven, value-based platform. Naples Forum on Service Conference, Naples, Italy, 06-09 September 2021.
• Katsifaraki, G. D., & Theodosiou, M. 11 March 2020. The impact of service-dominant orientation capabilities on customer engagement and other performance outcomes: An experimental research design. UCY BPA Doctoral Conference 2020.
• Katsifaraki, G. D., & Theodosiou, M. 20 July 2019. How can different customer engagement behaviors within the market affect a firm’s performance? A panel data analysis in an e-market context. Frontiers in Service Conference, Singapore, 18-21 July 2019.
• Katsifaraki, G. D., & Theodosiou, M. 13 February 2019. How Do Different Customer Engagement Behaviors within the Market Affect a Firm’s Performance? A Panel Data Analysis in an e-Market Context. UCY BPA Doctoral Conference 2019.

 Selective Research Funding/ Grant Capture

• HORIZON 2020 TEAMING call, “KIOS CoE”, Postdoctoral Researcher, 2022-2024
• European Research Council (ERC) Programme “Employment in Europe”, Principal Investigator: Professor Sir Christopher Pissarides. Special Scientist of Research, 2017-2019

Supervision of Projects/PhDs

Successfully supervised two MBA students for their MBA thesis (names omitted):

• The impact of FinTech Companies on Traditional Banking Institutions in Cyprus. MBA Thesis, March 2022, Cyprus Business College.
• Εργασιακή Ικανοποίηση των υπαλλήλων σε τράπεζα, σε σχέση με το εάν ανήκουν ή όχι σε αθλητικούς και πολιτιστικούς ομίλους του οργανισμού. MBA Thesis, February 2023, Cyprus Business College.

Scholarships/Awards

• Awarded with the Evagoras Scholarship of the University of Cyprus for the 2019-2020 and 2020-2021 academic years
• Awarded for best performance as Doctoral Candidate in 2017 (Award of Wargaming.net)
• Awarded as the best MBA 2012-13 student, for best academic performance (Award of Lanitis Bros)
• Awarded with the best MBA 2012-13 Applied Business Project (with S. Sarieddine and S. Gavrielides)
• Honors for excellent performance (EPEAEK scholarship) during the second academic year of the MSc

Other Scholarly and Outreach Activities

Reviewer for the Case Studies on Transport Policy and PLOS ONE journals