Special Teaching Staff in Graphic Design

Qualifications

PhD in Graphic Design for Social Change, Arts & Media, University of Central Lancashire, 2024
MA Design Management – Royal University of Bahrain, 2017

MA Digital Art and Design – University of Nicosia, 2019
BA (Hons) Interior Design – University of Northampton, 2014

Specialization
Graphic Design for Social Change, focusing on how visual communication, design elements, and styles can be strategically applied in out-of-home social cause advertising to influence public awareness, perception, and behaviour toward social issues.

Employment Track

• Special Teaching Staff in Graphic Design, University of Central Lancashire, Cyprus (2025 – Present)
• Graphic Design / Marketing Assistant, Geofem, Cyprus (2024 – 2025)
• Lab Assistant, University of Central Lancashire, Cyprus (2022 – 2024)
• Graphic Designer, Hearing Awareness – Guinness World Record, Kingdom of Bahrain (2023)
• Social Media Inter, OXYGONO, Cyprus (2020)
• Free-lance Content Writer, Red House Marketing, Kingdom of Bahrain (2019)
• Student Assistant, University Of Nicosia, Cyprus (2018)
• Publisher Trainee, Arabian Homes Magazine, Kingdom of Bahrain (2017)
• Interior Designer Trainee, G. P. Zachariades Ltd., Kingdom of Bahrain (2012, 2014-2016)           

Research Interests

Design Thinking, Graphic Communication, Visual Rhetoric, Design for Social Change, Out-of-Home Graphics, Impact of Graphics in Social Cause Advertising, Impact of Graphics in Advertising.

Roles and Responsibilities (including past roles and responsibilities)

Teaching and Course Leadership 

Module Leadership/Delivery: Introduction to Audio Technologies, Design Context 1

Selective Publications 

Lakeridou, R-M., & Karpasitis, C. (2022). Social cause advertising is not your traditional advertising: A graphic design framework for social change. Discern: International Journal of Design for Social Change, Sustainable Innovation and Entrepreneurship, 3(2), 58-78.

Lakeridou, R-M., & Karpasitis, C. (2021). Graphic signage through the lends of COVD-19: The superhero in changing social behaviour. Sentio Journal, 27-35.

Selective Conference and Seminar Presentations 

• PhD Research Day, 2023, PhD speaker
• WoMencourage, 2022, PhD presenter
• ILOVEGRAPHIC, 2022, PhD speaker
• ESCM1, 2021, Virtual Conference – ACI and UCLAN Cyprus

Selective Artistic Exhibitions, Installations & Events Participation

• PhD Exhibition – A graphic design for effective out-of-home social cause advertising
  [UCLan], [Pyla [2023]

A practice-based research exhibition showcasing visual outcomes from the PhD project exploring the effectiveness of graphic design elements and styles in out-of-home social cause advertising. The exhibition featured a series of visual works, including an awareness campaign on cardiovascular disease, accompanied by an explanatory booklet outlining the developed design framework.

Scholarships/Awards

Best PhD Research Poster Design, 2021

Best MA Digital Art and Design Student, 2019