X

AcademicStaff

Go back to Homepage

Dr Sonia Andreou

Associate Lecturer in Advertising and Marketing Communications


sandreou6@uclan.ac.uk

Qualifications

PhD in Multimedia and Graphic Arts, Area of study: Visual Communication and Semiotics (Cyprus University of Technology, 2017)

MA in Art History and Theory (University of Essex, 2013)

BA in Multimedia and Graphic Arts (Cyprus University of Technology, 2012)

 

Employment Track

Special Scientist (Part time Lecturer), Cyprus University of Technology (2018- 2018)

Module Coordinator (Visiting Scholar), University of Portsmouth (2017-2017)

Teaching Assistant, Cyprus University of Technology (2013- 2017)

 

Memberships (Academic/Professional)

  • Member of the Semiotics and Visual Communication Lab (SVC Lab), Cyprus University of Technology

 

Research Interests

Visual communication, Semiotic analysis, Advertising, Graphic communications, Innovation in advertising and design, Design for social change, Gender studies.

 

Roles and Responsibilities (including past roles and responsibilities)

Teaching and Course Leadership 

  • Module Leader (UCLan Cyprus)
  • Modules taught: Direct, Digital and Database Marketing, Campaign Planning and Strategy, Marketing Research, Marketing Management, Advertising and Marketing Communications
  • Module Leader, BA in Multimedia and Graphic Arts (Cyprus University of Technology)
  • Modules taught: Introduction to Semiotics and Visual Communication
  • Module Leader, MA in Graphic Communication (Cyprus University of Technology)
  • Modules taught: Semiotics and Graphic Design
  • Module Coordinator, MA in Media and Communication (University of Portsmouth, UK)
  • Modules taught: Design, Innovation and Enterprise
  • Teaching Assistant, BA in Multimedia and Graphic Arts (Cyprus University of Technology)
  • Modules taught: Introduction to Semiotics and Visual Communication, Semiotics and Visual Communication
  • Teaching Assistant, MA in Graphic Communication
  • Modules taught: Semiotics and Graphic Design

Administrative Roles

  • Coordinator of the Department of Multimedia and Graphic Arts (Cyprus University of Technology) for The Cyprus Agency of Quality Assurance and Accreditation in Higher Education (2019).
  • Coordinator of the Department of Multimedia and Graphic Arts (Cyprus University of Technology) for The Cyprus Agency of Quality Assurance and Accreditation in Higher Education (2018).
  • Member of the organizational committee at the ‘Erasmus Intensive Program: Semiotic Theories and Advertising Practices’, Limassol, Cyprus (2014).

 

Selective Publications

  • Andreou, S., & Andreou, S. (2020). Representing people with special needs in the process of constructing official culture repertoires through imagery on postage stamps. (upcoming).
  • Andreou, S., Zantides, E., & Ioannou, A. (2020). Official culture construction through postage stamp design, the perception of citizens and ideology: Are we what we visually represent? (upcoming). 
  • Andreou, S., & Zantides, E. (2019). Mailing ‘Cypriotness’: the sensorial aspect of official culture through stamps. In E. Kourdis, M. Papadopoulou, & L. Kostopoulou (Eds.), The fugue of five senses. Semiotics of shifting sensorium. Selected proceedings from the 11th international conference of the Hellenic Semiotics Society. Thessaloniki: The Hellenic Semiotics Society. 
  • Andreou, S. (2019). Branding ideologies through stamps: Official culture construction in the Republic of Cyprus and the perceptions of citizens. In E. Zantides (Ed.), Semiotics and visual communication III: Cultures of branding. Newcastle upon Tyne: Cambridge Scholars Publishing.
  • Andreou, S. (2018). Postage stamp design in the Republic of Cyprus through the eyes of the citizens: a contemporary take on traditional culture. Punctum International Journal of Semiotics.
  • Andreou, S., & Zantides, E. (2017). Constructing official culture through stamps: the case of the Republic of Cyprus. Journal of Balkan and Near Eastern studies (Taylor & Francis).
  • Andreou, S., Stylianou, S., & Zantides, E. (2017). Gendering the nation: a study on male and female representations on Cyprus postage stamps. Semiotica: Journal of the International Association for Semiotic Studies (SEMI).
  • Andreou, S., Stylianou, S., & Zantides, E. (2016). Gendering the nation: female representations on Cyprus postage stamps. In K. Bankov (Ed.), New semiotics. Between tradition and innovation: proceedings of the 12th world congress of semiotics. Sofia: IASS Publications & NBU Publishing House.

 

Selective Conference and Seminar Presentations 

  • Limassol – Cyprus, 4th International Conference on Semiotics and Visual Communication, Presentation of paper ‘‘Fractured: dissociated identities and mainstream motion pictures’’. (upcoming).
  • Bucharest – Romania, 3rd International Conference Semiosis in Communication. Culture, Communication and Social Change, Presentation of paper ‘‘Social change and the semiotics of the 2004 referendum advertisements in the Republic of Cyprus’’. (conference postponed, due to COVID-19).
  • Portsmouth – United Kingdom, University of Portsmouth, Presentation “Developing official culture through visual communication: stamp design in the Republic of Cyprus and the perceptions of citizens” (Invited talk). (2017)
  • Limassol – Cyprus, 3rd International Conference and Exhibition on Semiotics and Visual Communication, Presentation of paper “Branding ideologies through stamps: official culture construction in the Republic of Cyprus and the perceptions of citizens”. (2017)
  • Thessaloniki – Greece, XI International Conference on Semiotics, Presentation of paper “Mailing ‘Cypriotness’: the sensualization of official culture through stamps”. (2016)
  • Limassol – Cyprus, 2nd International Conference & Exhibition on Semiotics and Visual Communication, Presentation of paper “Postage stamp design as part of the state’s official culture: a systematic review of related research”. (2015)
  • Liege – Belgium, XIth Statutory Conference of the International Association for Visual Semiotics. Presentation of paper “Gendering the nation: a study on female and male representations on Cyprus postage stamps”. (2015)
  • Sofia – Bulgaria, 12th Congress of Semiotics, Presentation of paper ‘‘Gendering the nation: female representations on Cyprus stamps’’. (2014)

 

Selective Research Funding/ Grant Capture

/////////////////////////////////////////////////////////////////////////////

Supervision of Projects/PhDs

/////////////////////////////////////////////////////////////////////

 

Consultancy and CPD Training

///////////////////////////////////////////////////////////////////

Scholarships/Awards

  • “10th anniversary of Benaki Museum Pireos”, Benaki Museum Pireos, Athens, Greece (winner of poster design competition).

 

Other Scholarly and Outreach Activities

  • Chair and organizer at the ‘4th International Conference on Semiotics and Visual Communication’, Limassol, Cyprus (upcoming).
  • Member of the organizational committee and pre-selection committee at the ‘‘1st Cyprus Poster Triennial’’ (2019)
  • Co-chair and member of the scientific committee at the ‘3rd International Conference and Exhibition on Semiotics and Visual Communication’, Limassol, Cyprus (2017).
  • Member of the scientific committee for the rebranding of the visual identity of the Cyprus University of Technology, Limassol, Cyprus (2016).
  • Member of the scientific committee at the ‘2nd International Conference and Exhibition on Semiotics and Visual Communication’, Limassol, Cyprus (2015).
  • Member of the organizational committee and graphic designer at the exhibition ‘‘The discovery of writing: From Aleph to Alpha’’ Evagoras and Kathleen Lanitis Foundation, Limassol, Cyprus (2014).