Lecturer in Business and Management

Qualifications

• PhD (Business Administration, European University of Cyprus, pending viva voce 2025)
• MBA (Lebanese International University, 2016)
• BSc in Applied Business Computing (Lebanese University, 2012)
• Associate Fellow of the Higher Education Academy (AFHEA), 2024
• CySEC Advanced Certification, 2023
• AI Expert Certificate (Blockchain Council), 2023
• Google Analytics Certificate, 2022
• AML Certificate (CySEC), 2022
• Fundamentals of Digital Marketing (Google), 2020
• Life Coaching Certificate (American Union of NLP), 2020
• Cisco Networking Academy: CCNA1–CCNA2, 2006

Specialization

Business Administration (Consumer Behaviour, Marketing, Strategic Management, Digital Innovation, Artificial Intelligence in Business)

Employment Track

Academic Roles

• Lecturer, UClan Cyprus (2025-Present)
• Program Coordinator & Lecturer, College of Business Studies, Cyprus (2024 – 2025)
• Lecturer, American University of Cyprus (AUCY) (2024 – 2025)

Industry/Practitioner Roles

• Compliance Officer, VPR Safe Financial Group (2021 – 2023)
• Logistics Manager, Jamco Trading Africa SAL Offshore, Lebanon (2018 – 2020)
• Operations Manager, Trusti for Distribution, Lebanon (2016 – 2018)
• Operations Supervisor, Bashasha Est, Lebanon (2013 – 2016)

Memberships (Academic/Professional)

• Early Career Researcher Member, British Educational Research Association (BERA)
• Associate Fellow, Higher Education Academy (AFHEA)
•  Author/Contributor, International Journal of Business and Technology Studies and Research
• Author/Contributor, Business, Management and Economics Engineering
• Author/Contributor, Journal of Measurement and Evaluation in Education and Psychology

Research Interests

My research explores the role of artificial intelligence in education, branding, and consumer engagement, with a focus on how digital tools transform learning environments, storytelling, and brand communication. I am also interested in consumer behaviour and strategic management, including applied studies such as my PhD research on fast fashion markets. A key dimension of my work is bridging academia and practice by integrating interdisciplinary research with real-world applications, enabling innovation that enhances both organizational performance and learner experiences.

Roles and Responsibilities (including past roles and responsibilities)

Teaching and Course Leadership 

MK1006: Advertising and Marketing Communication

MD4081: Leading and Developing People and Processes

HR1037: Business and Management Project Essentials

MK4030: Contemporary Marketing in Organizations

Selective Publications 

Fadel, K. (2024). Understanding How Algorithms Shape Consumer Choices: A Retail Consumer Framework. IJBTSR International Journal of Business and Technology Studies and Research, 6(1), 10 pages. doi:10.5281/zenodo.11544950

Halawi, A., Zaraket, W., & Fadel, K. (2024). Customer Service and Ethics in USA and Lebanon. International Journal of Membrane Science and Technology, 11(1), 238–242. https://doi.org/10.15379/ijmst.v11i1.3598

 Fadel, K., & Konis, E. (2024). Analyzing the Influence of Marketing Strategies on Consumer Behavior in the Fast Fashion Industry: The Case of Zara. Revista de Gestão Social e Ambiental (Scopus-indexed).

Halawi, A., & Fadel, K. (under peer review, 2025). Emotional Intelligence in Large Language Models: Capabilities, Limitations, and Future Directions. Intelligent Decision Technologies (manuscript ID: IDT-251885).

 [Accepted Chapter, forthcoming 2025]. AI-Supported Storytelling, Branding, and Digital Content Creation. In AI-Powered Entrepreneurial Marketing and Communication (IGI Global).

Supervision of Projects/PhDs

Supervised 3 MSc dissertations in Business and Management at a previous academic institution, focusing on consumer behavior, renewable energy market entry, and strategic management (2025).

Consultancy and CPD Training

• Developed and delivered professional training programmes in sales, customer service, compliance, and operations for corporate employees
• Provided leadership development coaching focusing on communication, strategic thinking, and change management for professionals across industries

Other Scholarly and Outreach Activities

• Early Career Researcher Member of the British Educational Research Association (BERA)
• Active author and peer contributor to journals including International Journal of Business and Technology Studies and Research, Business, Management and Economics Engineering
• Participation in professional networks and conferences to advance research on consumer behaviour, marketing, and artificial intelligence applications in business.
• Outreach through training and mentorship, promoting the connections between academia and industry.