Associate Lecturer in Digital Marketing and Communications
Qualifications
Master of Arts- MA / Digital Communication and Media/Multimedia (University of Nicosia, 2018)
Bachelor of Arts- BA / Public Relations, Marketing, and Advertising (University of Nicosia, 2016)
Certified Trainer / HRDA Cyprus (MMC Management Center, 2020)
Specialization
Marketing (Digital, Strategy, Management) & Digital Communication
Digital Marketing Strategy
Digital Communication & Media Management
Content Strategy & Digital Storytelling
Employment Track
Digital Communications Manager, 360 Chartered PR Consultants (2016 – Present)
Instructor/Trainer, SocialSpace Academy | CIBIT Institute (2023 – Present)
Radio Presenter, NRJ Cyprus (Sep 2019 – Jan 2024)
Instructor/Trainer, MMC Management Center (Oct 2022 – Sep 2023)
Panelist, SIGMA TV (Feb 2014 – Jul 2017)
Radio Host, Dias Media Group, Radio Proto (Feb 2016 – Jul 2016)
Social Media Manager, Video Producer, Editor, & Lab Assistant, University of Nicosia, MediaZone (Sep 2013 – Jun 2016)
Research Interests
My research interests focus on three key areas: Storytelling in Digital Media for Enhanced Brand Communication, Psychological Insights into Consumer Behavior in Digital Media, and The Role of the Fourth Industrial Revolution in Digital Marketing. I explore how compelling narratives in digital spaces can significantly improve brand engagement and customer loyalty, leveraging emotional connections and authenticity. Additionally, I delve into the psychological factors that influence consumer behavior in digital environments, examining how cognitive biases, social proof, and digital interactions shape purchasing decisions. Lastly, I investigate the transformative impact of the Fourth Industrial Revolution on digital marketing practices, analyzing the integration of AI, automation, and data-driven technologies to revolutionize marketing strategies and consumer experiences.
Roles and Responsibilities (including past roles and responsibilities)
Teaching and Course Leadership
Marios Vassiliou, Media Management
Selective Publications
digital technology and investigation of the impact in the marketing industry for
marketing communication professionals: the case study of Cyprus and Greece,
International Journal of Technology Enhanced Learning 16(2), 173-191.
ACCEPTED
Empowering Students with Modern Pedagogical Approaches: A Case Study on the
Fourth Industrial Revolution in the Wake of Coronavirus Disease 2019, Studies in
Educational Evaluation.
ACCEPTED
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