Sotiris Karotsakis
Special Teaching Staff in Business Innovation and Technology
Qualifications
MSc in Financial Services. Specialization: Business Intelligence and Data Analytics (CIIM – Cyprus International Institute of Management, 2021)
Bachelor of Business Administration (University of Nicosia, Department of Management and MIS, 2019)
Erasmus+ Exchange – Marketing Management Semester (Business Academy of Aarhus, 2015)
CDMP – Certified Digital Marketing Professional (Digital Marketing Institute, 2021)
Specialization
Management Information Systems
Business Operations
Digital Marketing
Digital Transformation
Employment Track
Special Teaching Staff, UCLan Cyprus (2025 – present)
Managing Director & Founder, Digital Innovation Group Ltd (2022 – present)
Web Designer / Digital Marketer, Freelance (2019 – 2022)
IT Technical Support Engineer, Playtech PLC (2017 – 2019)
Memberships (Academic/Professional)
Digital Marketing Institute – DMI Ireland
Research Interests
- Social Entrepreneurship
- Sustainability Management
- Marketing Ethics
- Leadership
Roles and Responsibilities (including past roles and responsibilities)
Teaching and Course Leadership
- Data Communications
- Business in Context
- Exploring Management in Tourism, Hospitality and Events
Consultancy and CPD Training
| Nanodegree® in Predictive Analytics for Business – Udacity |
| Behavioural Economics in Action – University of Toronto – Edx |
| Networking for Home and Small Businesses CCNA Discovery – CISCO H2H Marketing (Human to Human Marketing) – CIIM / University of Bologna Brand Experience Management – CCCI |
Scholarships/Awards
Young Entrepreneur of the year 2025. Category: Innovation
Under the Auspices and Awarded by H.E. Mr. Nikos Christodoulides, President of the Republic of Cyprus.
Organizer: Cyprus Chamber of Commerce and Industry

