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Yiannis Petevis

MR Yiannis Petevis

Associate Lecturer in Advertising and Marketing Communications

[email protected]

+357 24 694000


MA Fashion Marketing & Management (University for the Creative Arts, London, 2009)

BA Public Administration (Panteion University, Athens, 2007)



Digital Marketing, Communications Strategy, Digital Media Planning, Digital Advertising,

Digital Strategy, Marketing & Communications, Branding, Advertising.

Employment Track

Founder & Managing Director, THE BAR Integrated Communications,  (Sep 2022-Present)

Group Digital Strategist, Partners VMLY&R (Sep 2021 – May 2022)

Digital Strategist Lead, Byte Digital (Sep 2021 – Present)

Digital Director, Hub&Spoke (Aug 2019 – Aug 2021)

Content, Creative & Client Service Lead, Hub&Spoke (Aug 2019 – Aug 2021)

Group Client Planning and Operations Manager, Admine (May 2018 – Aug 2019)

Digital Account Manager (Social Media & Content Lead), Gnomi Group ((May 2016 – May 2018)

Digital Account Manager (Social Media & Content Lead), Byte Digital (Jan 2015 – May 2016)

Brand Manager, Dias Media Group (Feb 2010 – May 2014)

Research Interests

Ethical Marketing, Data Ethics, Data Responsibility, Marketing Automation, Machine Learning and AI legislation, Purpose-Driven Marketing, Community Building Marketing.


Roles and Responsibilities (including past roles and responsibilities)

Teaching and Module  Leadership 

  • Module Leader, Marketing Management
  • Module Leader, Direct, Digital and Database Marketing
  • Module Leader, Public Relations
  • Module Leader, Campaign Planning and Strategy