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Digitalization & Personalization. It’s not that complicated!

The School of Business and Management of UCLan Cyprus cordially invites you to the seminar: ‘Digitalization & Personalization. It’s not that complicated!’ on Thursday 12th December 2019 at UCLan Cyprus Campus (Room CY115) from 12:00 – 13.00.

The huge digital transformation we have been witnessing in the past decade has forced companies worldwide to change their business models and adapt to the new market reality and offer a more personalized experience to their customers. As a result, customers expect relevant content in relation to what they’re doing anytime, anywhere and in the format and on the device of their choosing. As of 2019, more and more companies are shifting their focus from traditional to more modern digital strategies to upgrade customer experience delivery. In the seminar, we will be analyzing how digital marketing has improved company service and, therefore, customer experience.
In this seminar, Chrystalla Zezou, Operations Manager at Clickhouse Media, will talk about digital marketing, and the focus of contemporary marketing strategies on offering more personalised customer experiences.

Guest Speaker: Chrystalla Zezou – Operations Manager at Clickhouse Media.

If you are interested in participating, please RSVP to KKakoudakis@uclan.ac.uk by 11/12/2019.

See the full flyer here.

*Free entry