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Hotel Online Marketing: How to Grow your Direct Bookings

Join our Professional Development course to learn how online marketing could increase customer bookings in the Hospitality Industry.

Instructor:
Dr Dimitris Koutoulas, Assistant Professor in Tourism Management at the University of Patras.
Dr Koutoulas has successfully marketed hotels for many years in a very hands-on and effective way. With experience as a marketing professional spanning more than two decades, Dr Koutoulas focuses on easy-to-apply solutions for improving marketing efficiency at hotels of different size and style.

This workshop is relevant to the following professionals of the hospitality industry:
– Hotel Owners
-Hotel Managers and senior hotel staff
-Marketing professionals
-Providers of marketing services working with hotels (e.g. website developers, PR agencies, advertising agencies etc.)

Event fee: €30
[Students of UCLan Cyprus-Free of Charge]

Certificates will be provided to all participants equivalent to 1 ECTS credit.

Click here to see the event’s flyer.

For registrations or more information please contact events@uclancyprus.ac.cy or call at 24 69 40 00