This program is designed to educate
and train participants in understanding what is Brand Personality and how it
can be used to deliver substantial benefits to businesses. Through a variety of
practical activities and examples, participants will be able to develop and
exercise Brand Personality in their organisations.
Target Audience
Entrepreneurs, directors in SMEs or large firms, managers at
all levels, as well as professionals or non-professionals in the areas of marketing/sales.
Program Objectives
By the end of the program, participants will be able to:
- To recognize and understand the basic principles of Brand Personality
- To develop, employ and exercise Brand Personality in organizations
- To select the appropriate communication tools, methods and techniques in promoting Brand Personality
- To appreciate the importance of identifying the appropriate personality traits
- To evaluate and restructure Brand Personality according to the target market
Short Biography
Dr Anthi Avloniti is a Lecturer in Business and Management and the Course Leader of Business Administration at UCLan Cyprus. She has a PhD in Management from the University of Kent, an MA in Business Management from Kingston University and a BA (Hons) in Business Administration from the Athens University of Economics and Business. Dr Avloniti’s research has been published in renowned research journals and has been presented in a variety of international conferences. She has delivered numerous Marketing and Communication courses both at the undergraduate and postgraduate levels.
Initial fees: €150
HRDA subsidised: €82
Fee to be paid after HRDA subsidization: €68
The candidates who will complete the program successfully will be awarded with a “Certificate of Training” stating that the Cyprus Human Resource Development Authority approves the program.
Due to the limited number of seats, registrations will be accepted until the 3rd of April.
For registrations & information, contact Dr Anthi Avloniti via email at [email protected] or 24694029.
Click here to see the full poster (including the timetable)
