May 1-4, 2019 @Salzburg, Austria
The International Field Trip (IFT) is part of the MBA Module – Entrepreneurship Theory and Practice, and involves a visit to a country or region outside Cyprus. The objective of this international field-based learning is to familiarize participants with the destination’s business environment and the pedagogic process takes place primarily through visits to local companies, university campuses, international organizations and government institutions, management talks, networking events and cultural experience sessions with local executives.
Participants include MBAs, UCLan Cyprus alumni, associates and friends, all seeking to gain experience-based market insights and explore new development horizons.
Austria is the fourth richest country in the EU. Unnoticed to many, it has become the #1 destination for technology intensive and innovative companies. Over one thousand transnational companies have opted for Austria as a business location and use it as a base to coordinate their CEE operations. Austria is valued as a nation with a rich cultural heritage, a popular travel destination and business partner, thanks to its broad spectrum of cultural offerings, marvellous landscape and a high quality of life.
The city of Salzburg
Salzburg is the fourth-largest city in Austria. Its historic centre (Altstadt) is renowned for its baroque architecture and is one of the best-preserved city centres north of the Alps, with 27 churches. The city has three universities and a large population of students. Salzburg was the birthplace of the 18th-century composer Wolfgang Amadeus Mozart.
Business Company Profiles
- Hangar-7 hosts a collection of historical airplanes, helicopters and Formula One racing cars, and serving as home for the Flying Bulls, a private aircraft fleet stationed in Salzburg. It is owned by Red Bull founder Dietrich Mateschitz.
- Stiegl is Austria’s leading private brewery. It is a family business and the first brewery in Austria to operate a practice organic farming and a circular economy at the Stiegl Farm Wildshut, Austria’s 1st Brewery Farm.
See flyer here
For more information, please email, Dr Panayiotis Kontakos, PKontakos@uclan.ac.uk