Event Planning and Management
MODULE CODE
CREDIT VALUE
Module Aims
Aim 1
This module aims to provide students with a critical understanding of the range of key event management issues required to professionally plan and manage a special event.
Module Content
•The nature & scope of the events industry
•Special event types, features, aims, functions & characteristics
•Conceptualizing the planning / strategic process
•Event feasibility & the screening process
•Project management & logistics
•Venue selection & event design
•Risk management: health, safety & security
•Staffing / Human Resource issues
•Budgeting / managing finances
•Market research, marketing & communication
•Issues of sustainability & the impacts/legacies of events
•The evaluation of events / methods of evaluation.
Learning Outcomes
On successful completion of this module, a student will be able to:
Teaching Methods
Workshops will be three hours long and spread over one semester. A mixture of student centred seminars, workshops and lectures/didactic input aimed to per week aim to develop a variety of event management skills. A workshop approach is deliberately adopted to provide flexibility to accommodate student needs.
Assessment Methods
This module is assessed through an essay and an examination.
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Compulsory
