Fashion Communication and Presentation Methods
MODULE CODE
CREDIT VALUE
DELIVERY
Module Aims
Aim 1
To challenge illustrative preconceptions and develop drawing confidence.
Aim 2
To begin to utilise and develop a basic understanding of the principles of fashion illustration as a means of communication.
Aim 3
To build a creative portfolio of work.
Module Content
- Basic principles of drawing with ‘formulas’ for achieving accurate illustrations.
- Traditional drawing and rendering skills explored.
- Experimentation and communication of style through illustration.
- Proportion, communication and accuracy in illustration.
- Composition, scale and professional presentation methods.
Learning Outcomes
On successful completion of this module, a student will be able to:
Teaching Methods
This module consists of a practical project, which will build the students’ illustration and presentation skills, confidence and fashion awareness. The project has an in-depth briefing with the requirements clearly outlined. Progress checks are constant throughout the duration of the project.
The module will be delivered via a series of lectures and specifically developed illustration workshops.
Assessment will be through a group critique enabling students to view the work of their peers and is appropriate for the fashion industry experience of presentations to clients.
It encourages students to present their ideas in a visually stimulating way and introduces the concept of building a portfolio of work that will enable them to communicate design ideas when entering the employment market.
Employability skills are further encouraged via interpersonal skills, communication skills and many transferable skills.
Assessment Methods
This module is assessed through Projects and one Presentation.

