Global Hospitality, Themes and Brands
MODULE CODE
CREDIT VALUE
Module Aims
Aim 1
To provide the students with a critical understanding of international hospitality and the concepts, applications and challenges relating to contemporary practices in hospitality.
Module Content
• Globalisation and the international hospitality industry. The international hospitality environment
• Strategic planning and international hospitality enterprises focusing on gaining a competitive advantage
• National and corporate culture and the management implications
• International human resources management: managing diversity within a hospitality context
• International marketing and brand management of the international hospitality product
• Overall perspectives of the experience economy and current development in theming the international hospitality product
• Consumer behaviour and response in the international hospitality industry. The new means of consumption focusing on implosion, time and space
• Managing social responsibility in international hospitality and contemporary hospitality themes
Learning Outcomes
On successful completion of this module, a student will be able to:
Teaching Methods
This module will be taught in one semester through a balance of lectures and seminars (these are sometimes combined as a workshop, depending on the topic) and case-work. The face-to-face delivery takes places on the main campus, with some sessions delivered in the computer rooms, so each student has got access to a computer.
Assessment Methods
This module is assessed through a discussion board and an examination.
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Compulsory
