Introduction to Business and Management Theory
MODULE CODE
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Module Aims
Aim 1
This module aims to build awareness of the key theoretical concepts of business and Management. Students are introduced to the major issues faced by managers and the different types of businesses. The general goal of the module is to provide a broad overview of the basic business.
Module Content
- Overview of management theory
- Theories of management, including Frederick Taylor’s scientific management, Mintzberg’s theories, Herzberg’s motivation theory, Maslow’s hierarchy of needs
- The business environment (economic/ political/socio-cultural/ technological)
- Types of Business
- Business Strategy
- Marketing for Business
- Ethical issues in Business
- Innovation and Entrepreneurship
- Operations, Marketing, HRM
- Basic Finance for Business
Learning Outcomes
On successful completion of this module, a student will be able to:
Teaching Methods
This module is designed in a way that can build awareness of key management theories and operations in business. The module will be delivered using a combination of lectures and seminars/workshops in a two-hour weekly teaching session. Student learning will be facilitated through multiple means, including lectures, class discussions, group work, case studies, student presentations, workshops, company-visits, guest speakers, and debates. A number of technologies and media resources will be used during lectures to stimulate interest and make sure that students develop knowledge of the material being taught. These will include PowerPoint presentations, videos, Internet-based work, and printed material. Students will have an active role and involvement throughout the module. They are expected to be actively engaged in the identification of business-related articles and other material from newspapers, magazines, websites, and other relevant publications and e-sources in order to involve themselves in discussion and debate during classes.
Assessment Methods
This module is assessed through two Essays.
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Compulsory
