Managing for Strategic Success in Tourism, Hospitality & Events
MODULE CODE
CREDIT VALUE
Module Aims
Aim 1
This module will critically explore the theory and practice of corporate and business strategy and its role in contributing to success in Hospitality, Tourism and Events (TH&E) organisations and the industries within which they operate both in the UK and internationally. This will develop within the students, analytical skills which will enable them to focus on areas of good practice and explain how firms are using particular strategies to successfully compete and address domestic and international strategic issues.
Module Content
The strategic position of TH&E sector organisations
Modelling strategic decision making
Environmental analysis.
Vision, Mission & Values in the cultural context of TH&E
Competitive advantage and analysis
Strategic change management
International strategy – global considerations of the TH&E industries
Strategic alternatives and implementation in TH&E
Leadership and strategic management within a service sector context
Strategic evaluation, failure, consolidation and recovery strategies
Learning Outcomes
On successful completion of this module, a student will be able to:
Teaching Methods
The module will be delivered by a keynote lecture followed by student-led seminars and workshops. In addition to these formally scheduled hours, students will be encouraged and expected to undertake supplementary reading and research. During seminars, students will be encouraged to prepare for the discussion and debate of key concepts related to Hospitality, Tourism and Events.
Seminars and workshops will consolidate lecture topics through presentations, case study analysis and industry based investigations. In addition, students will participate in exercises that will develop their understanding of key stages in the strategy process; their participation will be through the formation of management groups with the task of critically reviewing and advising organisations within their given environment. The module will be enhanced by guest lectures from industry practitioners wherever possible.
The module is assessed by two summative pieces of coursework which will test students’ ability to apply theoretical concepts to practical scenarios within TH&E. Formative feedback and guidance will support the students’ learning during their production.
Assessment Methods
This module is assessed through one Self-Filmed Presentation and one Report.
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Compulsory
Optional
