Module Content

• Exploring the contemporary media management landscape
• Applied strategic / operational tools and approaches for media management
• Theoretical frameworks and approaches for media management
• •Direct, digital and relationship marketing
• Digital Innovation: Cloud computing, social media, big data, sensor web technologies, language technology and analytics
• Digital Media: Mobile business; e-commerce; m-commerce, social media marketing; digital innovation in business.
• Creativity and communication: creative thinking, communication skills, start-ups
• Pitching and professional presentation skills

Teaching Methods

Teaching will be delivered via traditional or online workshops. Learners will critically evaluate and apply theoretical constructs, models and frameworks in order to understand the developing field of study. Mini or extended cases with some important key data will be used as a vehicle to increase knowledge of specific digital and media markets. Learners will be guided weekly on where to obtain relevant sources of information in order to develop the enquiry skills required in industry. Alongside developing a critical understanding of theories related to disruptive technologies, learners will also be required to research further contemporary developments within business to business and business to consumer contexts. Throughout the module a number of educational web-based materials, mini case-studies and critical discussion questions will be adopted to facilitate the learning process. Learners will also be encouraged to present key findings linked to their assessment so that useful feedback can be provided in an attempt to maximise student assessment performance, offer formative feedback and improve student experience.

Assessment Methods

This module is assessed through one Critical report and one Group presentation.