Social Media and Optimisation
MODULE CODE
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Module Aims
Aim 1
This module aims to enhance students’ knowledge on digital tools and social media. Students will explore the importance of a social media campaign for a company. Students will also learn techniques related to on-page and off-page optimisation. Optimised content writing and how it is used will be examined.
Module Content
As this module will track new developments in digital marketing the range of topics will vary each year. These may include but are not limited to:
- Introduction to digital marketing and social media
- Digital content
- Social media
- Creating digital stories
- Blog / Vlog
- Optimisation
- Web analytics
- Pay per click advertising
- Optimisation
- AdWords
- Data Protection
- Optimisation (Website/ Search Engine)
Students will be introduced to a range of digital social tools including but not limited to:, You-tube, Facebook, Linkedin, Pinterest
Learning Outcomes
On successful completion of this module, a student will be able to:
Teaching Methods
The module consists of a mixture of mini-lectures, seminar discussion and activities. Short student presentations may also be made. A range of materials will be used including case studies, video clips and written materials. Students will be introduced to a different topic each week and then will explore the topic and associated tools and technologies in the workshop. Students will be encouraged to work together in peer groups to ensure peer to peer support as well as tutor support.
The assessment is designed to test knowledge and understanding as well as skills and digital literacy. Therefore, tasks undertaken will be meaningful and related to digital marketing. Students can collect evidence on a weekly basis for the final submission of the portfolio that demonstrates their knowledge and skills.
Assessment Methods
This module is assessed through one Portfolio.
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Compulsory
