Module Content

The students will be introduced to the key principles and concepts of Social Media Marketing and the principles of managing Social Media accounts for businesses and organisations. Various Social Media and Networks will be explored, in addition to their similarities and differences. It will place Social Media Management in perspective and define a range of Social Media Marketing strategies.
The module will also cover both, the theoretical and practical sides of topics, including:

• Social Media Research
• Social Media Campaign Development
• Social Media Advertising
• Social Media Monitoring and Analysis Social Media Analytics
• Social Media Data Visualisation Social Media Reporting
• Social Media PR and Reputation Management Social Media Relationship Management Influencer Marketing

Teaching Methods

This module offers a generally practical approach to learning the fundamentals of Social Media Marketing and Management.
During lectures, students are introduced to theory and principles, through presentations, video resources, case studies and inspection of Social Media Strategies and Business Pages. Lectures are collaborative with class input and practical components are often part of the lectures themselves.
During the lab sessions, a combination of teaching approaches will aid effective learning. Students will have the ability to examine and assess real-world examples while planning their own Social Media campaigns and strategies. In order to encourage communication and help underpin the multidisciplinary nature of the module, during lab sessions, students will also have the opportunity to work in small groups for some practical exercises. This will allow them to share their knowledge while also developing collaborative skills.
Since this is a skills-based course, the assessment is focused on both, knowledge content and skills. Assignment briefs will be designed to allow students to demonstrate their knowledge, understanding and application of relevant methods. As part of their assessment, they will also be expected to make a presentation explaining their selected methods and approach to the investigation and development of
solutions for a specific Social Media Management related scenario.

Assessment Methods

This module is assessed through two Individual Briefs.