International Tourism Management
MODULE CODE
CREDIT VALUE
DELIVERY
Module Aims
Aim 1
The module aims to provide students with a fast track introduction to the subject of tourism and explore major issues and practice in the context of the rapid growth and changing nature of international tourism as a global activity. The module will focus on a number of key themes and critically examine the response of tourism managers to contemporary and future global challenges.
Module Content
The recent development of & developments in the global tourism industry and visitor economy
The nature of the contemporary demand for international tourism and associated trends in terms of tourism products and services
The motivation and behaviour of 21st century visitors
The experience economy and selling ‘the local’ globally
Place branding: selling places in the 21st century
The economic, socio-cultural & environmental impacts of tourism and associated sustainable management
New Tourism / Responsible Tourism / Ethical Tourism
Futurology and Tourism: predicting future trends.
Learning Outcomes
On successful completion of this module, a student will be able to:
Teaching Methods
The module will be taught in a weekly workshop. The workshops will comprise a range of learning methods including lectures, seminars, presentations and student led discussion.
Assessment Methods
This module is assessed through an essay and an examination.
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Compulsory
