The Principles and Practice of Tourism, Hospitality and Events
MODULE CODE
CREDIT VALUE
DELIVERY
Module Aims
Aim 1
This module aims to allow students to determine and evaluate the current trends and contemporary debates and developments in international tourism, hospitality and event management and their implications for people, places, organisations and effective international business. The module applies the concepts and principles of service sector management within a diverse global arena. It further examines a range of practices from an international perspective to develop a broad understanding to the cultural complexity and challenge of working within the service industry.
Module Content
- The historical and prominent international importance and development of tourism, hospitality and events.
- Evolution, Events and their diversity
- The origins and growth of the hospitality industry
- The evolutionally impact of supporting industries, assisting the growth of tourism, hospitality and events.
- The role of government legislation and tourism, hospitality and events provision
- Concepts of service sector supply and demand, and characteristics of tourism products
- Understanding tourism destinations and their relevant organisations
- International hospitality and the internationalisation of multinational hospitality firms
- Knowledge of business arrangements and the complexities facing international hospitality operators and managers
- Pertinent issues facing tourism, hospitality and event businesses operating in an international environment
- Current trends impacting on the potential growth of destinations and tourism, hospitality and event businesses
- Entrepreneurial exploration of future tourism, hospitality and event business success
- Effective strategic organisational policy, practice and sustainability in the service industries.
Learning Outcomes
On successful completion of this module, a student will be able to:
Teaching Methods
The module is delivered in ten 3-hour weekly sessions, including a number of keynote presentations, comprising a range of learning methods, including lectures, seminars and workshops.
Assessment Methods
This module is assessed through an essay and an examination.
View The Other Course’s Modules
Compulsory
