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Professional CPD Workshop: How well do you know your market?

The challenges of remaining focused on your core business while competing with others (5 CPD hours)

Resource constraints, pressure from competition, changing customer demands and behaviours, engagement of multiple actors in changing perceptions about value propositions make companies increasingly aware of the significance of maintaining or enhancing their competitive advantage. However, because of managing their day-to-day business activities, maintaining focus on the core business and market is becoming a recurrent challenge for business practitioners. This interactive workshop seeks to offer business practitioners a set of useful analytical tools to understand their markets better and accordingly improve their decision-making practices.

This is an initiative of the School of Business and Management and MBA Programme at UCLan Cyprus, supported by CEDAR, our Centre of Entrepreneurship, which aims to provide participants with:

  • a guide to understanding their own business and markets better
  • a set of analytical tools to sustain focus on their business and market
  • insights into improving their decision-making practices in relation to maintaining or expanding their business

LEAD SPEAKER
Dr. Aliakbar Jafari
Associate Professor of Marketing and Director of Doctoral Programme Department of Marketing University of Strathclyde Business School, Glasgow, Scotland

Participants will engage in group activities such as brainstorming and mind-mapping. They will present their analyses of topics to their peers in the class and get collective contribute to developing a series of hands-on analytical techniques.  

Certificates of participation will be issued indicating the number of CPD hours (5).

Click here to see the full flyer.

Registration and info:
Dr Panayiotis Kontakos, 24694112, PKontakos@uclan.ac.uk