Research by School of Arts Media & Communication
All faculty in the School of Arts, Media, and Communication are research-active or engaged in artistic practice, continuously exploring new knowledge and innovative approaches through research projects and creative work. They are deeply committed to collaborative and interdisciplinary projects with other institutions and industry partners. The School brings together diverse disciplines, including Media Production, Media Literacy, Web Design, UX/UI Design, Social Media, Online Advertising, Branding Design, Cultural Preservation through Creative Practice, Visual Communication, Fashion Design, Learning Sciences, and Public Communication of Science. Faculty expertise spans a wide range of research and creative areas, driving the advancement of scholarly, artistic, and professional practice.
(Christos Karpasitis, Christiana Varda)
- Media Literacy (Christiana Varda)
- Evaluating Research Claims Online
- Epistemic Engagement with (Mis)information on Social Media
- Epistemic Emotions and Online Information Evaluation
- Audiovisual Media & Production (Christos Karpasitis)
- Cultural Preservation through Audiovisuals & Photography
- Audiovisual Design & Production
- Video Production & Editing for Digital Platforms
- Video Storytelling
- Audiovisual Content & Engagement
- The Impact of Audiovisuals in Advertising
- Audio Production in Digital Storytelling
- Electronic Music Production
(Christos Karpasitis, Lambros Ioannou)
- Web & UX/UI Design (Christos Karpasitis, Lambros Ioannou)
- Web Design
- UX/UI Design
- Responsive Design for Mobile Interfaces
- Digital Design
- Social Media & Networks (Christos Karpasitis)
- Engagement of Social Media users with audiovisual content
- Meme Culture & Viral Media
- The influence of online video characteristics on Social Media user perception
- Social Media as marketing information systems
- Social Media user-generated content and co-creation
- Social Media engagement & user behavior
- Online Advertising (Christos Karpasitis)
- Online Advertising Video Characteristics for consumer engagement
- Digital Advertising & Targeted Content
- Brand Video Virality
- Viral Marketing
(Effie Toumazides Katchis, Lambros Ioannou, Christos Karpasitis)
- Branding Design (Effie Toumazides Katchis)
- Brand Psychology and Consumer Perception in Design
- Corporate Identity and Visual Storytelling
- Branding Psychology through Visual Design
- The Influence of Brand Identity on Consumer Decisions
- Visual Communication (Effie Toumazides Katchis, Lambros Ioannou)
- Visual Communication in Brand Strategy
- Infographics
- Design for Social Change (Christos Karpasitis)
- The impact of Graphic and Digital Design in changing social behavior
(Pantelis Panteli)
- Fashion Heritage & Culture (Pantelis Panteli)
- Translating Cypriot crafts and heritage into modern fashion design
- Exploration of the evolution of traditional craftsmanship in contemporary fashion
- Bridging past and future through cultural reinterpretation in fashion
- Documentation and archiving of traditional fashion and textile techniques
(Christiana Varda)
- Learning Sciences (Christiana Varda)
- Design-based interventions for informal learning online
- Public Communication of Science (Christiana Varda)
- Journalistic practices in science journalism
- Journalistic epistemologies
- Epistemic engagement via science communication
