The School of Business & Management presents: The New Consumer is a citizen hosted by the BA (Hons) Advertising and Marketing Communication programme.

Abstract:
As we enter an era that fundamentally changes our world, our communities in local and global scales, the transition is bound to raise questions to which the marketers of tomorrow must provide answers. The rules have changed. How has the way we communicate, the way we interact, and the way we live created an unprecedented shift in consumer behavioral economics? What are the new habits formed, what perceptions have been birthed and what are we leaving behind? During this lecture, we will identify newly emerged patterns, discover and highlight the events that led to them, to put every piece of the puzzle together and answer a simple, but significant question: Is being a “citizen”, the new “consumer”?

Speaker: Xenia Chatziioannidou, Digital Marketing Director, Partners VMLY&R

About the Speaker:
A pioneer in the local advertising industry, Xenia Chatziioannidou has designed, implemented and brought to life award-winning, digital-first campaigns that helped reshaped Cyprus’ digital communications landscape. Holding Master’s Degrees in International Marketing Communications (MA, London Metropolitan University) and in International Marketing Strategy (MSc, Ecole Supérieure de Commerce et Marketing, Paris) she served an Account Manager in London’s M&C Saatchi before joining ADMINE Greece. She was then assigned to create, lead and grow the esteemed agency’s Cyprus branch, as a Country Director, a role she has successfully served for over 10 years. Currently leading Partners VMLY&R’s Digital team, Xenia’s experience, expertise and knowledge are invaluable to creating consumer-centric integrated communications strategies.