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UCLan Cyprus students take Marketing beyond the classroom with Paradox Museum field trip

UCLan Cyprus students take Marketing beyond the classroom with Paradox Museum field trip

28/04/26
Category:Latest News

As part of a hands-on assignment for the Marketing Principles for Businesses module, BA (Hons) Advertising and Marketing Communications students recently visited the Paradox Museum in Limassol, guided by lecturer Dr Kholoud Fadel,  a practitioner-academic dedicated to bridging real-world industry experience with academic learning.

The visit gave students a first-hand opportunity to observe experiential marketing, consumer engagement, and brand storytelling in action, translating classroom theory into lived experience.

“Learning happens best when students can see, feel, and interact with the concepts they study,” said Dr Kholoud Fadel. “The Paradox Museum offered the perfect environment to bring marketing principles to life.”

UCLan Cyprus continues to champion innovative, experience-led teaching methods that prepare students for the demands of today’s dynamic business landscape. 

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