Module Code:

GR1002 (L4)

Credit Value:

20 UK CREDITS / 10 ECTS

Module Aims:

• To introduce students to the history and evolution of visual media technologies.
• To provide students with a broad understanding of the principles and technologies used in visual media production.
• To introduce students to the basic principles of photography
• To equip students with practical skills and experience in using various software and hardware tools commonly used in photography and visual media production.
• To encourage students to start thinking critically about the ethical and social implications of visual media technologies.

Module Code:

GR1XXX (L4)

Credit Value:

20 UK CREDITS / 10 ECTS

Module Aims:

• To introduce students to typography's fundamentals, history, and terminology.
• To develop students' ability to analyse and critique typographic compositions.
• To introduce students to typography's practical applications in various media and contexts.
• To develop students' typographic design skills -e.g., through hands-on projects and feedback.

Module Code:

FA1XXX (L4)

Credit Value:

20 UK CREDITS / 10 ECTS

Module Aims:

• To introduce students to basic drawing principles applicable to illustration.
• To help students develop a range of drawing skills relevant to illustration.
• To provide students with opportunities for problem-solving, creativity and experimentation in illustrative drawing.
• To prepare students for diverse illustration contexts and specialisms.
• To help students develop visual communication skills for illustration projects.

Module Code:

GR1001 (L4)

Credit Value:

20 UK CREDITS / 10 ECTS

Module Aims:

• To introduce students to key theories of aesthetics in relation to visual arts.
• To enable students engage with contemporary work in philosophical aesthetics and develop their own ideas and responses to it.
• To enhance students’ understanding of the aesthetic and commercial value of different visual compositions.
• To develop students’ abilities to improve their own aesthetics and visual compositions —e.g. by making good use of feedback.

Module Code:

EF1498 (L4)

Credit Value:

20 UK CREDITS / 10 ECTS

Module Aims:

• Introduce students to basic academic writing skills and conventions:
• Enable students to structure an academic essay
• Enable students to construct simple, cogent arguments in academic writing
• Increase learner autonomy as researchers
• Enhance academic presentation skills

Module Code:

EF1707 (L4)

Credit Value:

20 UK CREDITS / 10 ECTS

Module Aims:

• Develop the language of second language users of English to meet high level language requirements of academic courses.
• Develop students’ awareness of academic expectations in Higher Education and help them develop knowledge and skills to meet these.

Module Code:

MK1006 (L4)

Credit Value:

20 UK CREDITS / 10 ECTS

Module Aims:

• This module is designed to provide students with the basic theoretical and applied knowledge to become professional practitioners in advertising and integrated marketing communications.
• The module demonstrates how advertising and other forms of promotional communications can work within the marketing mix to influence people’s perceptions of firms and brands and encourage the development of positive attitudes and purchase intentions.
• Key theories of communications, purchase decision-making, adoption/diffusion, the personal and sociological influences on attitude formation and message creation will be exposed.
• Students will apply these theories to use in a variety of traditional and newer media and marketing communications methods forms.

Module Code:

GC1111 (L4)

Credit Value:

40 UK CREDITS / 20 ECTS

Module Aims:

• Introduce the fundamentals of Graphic Communication.
• Develop visual language and critical analysis.
• Develop presentation skills.

Module Code:

GC1000 (L4)

Credit Value:

20 UK CREDITS / 10 ECTS

Module Aims:

• Introduce students to skills related to the design process.
• Support and encourage self-initiated learning.
• Build awareness of the use of appropriate physical and digital processes.

Module Code:

DD1000 (L4)

Credit Value:

20 UK CREDITS / 10 ECTS

Module Aims:

• Introduce the student to key concepts, cultural issues and contextual discussions that underpin and complement studio practice and professional practice.
• Explore the historical development of the designer practitioner and the design profession.
• Introduce a broad range of cognitive (research, analysis/synthesis and evaluation) skills.
• Foster integration of knowledge, understanding and application appropriate to the student's development as creative thinker and reflective practitioner.

Module Code:

DD1101 (L4)

Credit Value:

40 UK CREDITS / 20 ECTS

Module Aims:

• Introduce the philosophy of creative thinking and visual literacy.
• Enable students to follow a design process from visual research through to an appropriate conclusion.
• Explore a variety of techniques in order to formulate, express and develop ideas and concepts in solving design problems.
• Provide an opportunity for students to develop their theoretical knowledge; skills and understanding within a design process through exploring the fundamental elements related to their specific design discipline.

Module Code:

DD2000 (L5)

Credit Value:

20 UK CREDITS / 10 ECTS

Module Aims:

• Develop a critical awareness of the various contemporary cultural contexts which underpin and complement the student’s studio practice and understanding of professional design practice.
• Critically discuss and evaluate qualitative design issues and their relationships with a broader cultural context.
• Provide knowledge of the critical and cultural theories within the context of design.
• Debate and relate these cultural contexts to the student’s own line of inquiry.
• Apply a broad range of critical cognitive skills (research, analysis/synthesis and evaluation) to a range of issues related to contemporary design and cultural context.

Module Code:

GC2222 (L5)

Credit Value:

40 UK CREDITS / 20 ECTS

Module Aims:

• Develop and apply practical skills
• Develop reading and analytical skills and understanding in response to an industry standard brief
• Develop work through critique sessions

Module Code:

GR2221 (L5)

Credit Value:

40 UK CREDITS / 20 ECTS

Module Aims:

• Undertake in-depth research.
• Extend creative thinking and visual literacy from level 4 module.
• Respond to project briefs with appropriate contemporary styling.

Module Code:

GC2000 (L5)

Credit Value:

20 UK CREDITS / 10 ECTS

Module Aims:

• Expose students to the variety of work available as a design graduate
• Realise the relationship between their own design practice and the marketplace
• Prepare students and their portfolio for presentation at a professional level

Module Code:

GR2XXX (L5)

Credit Value:

20 UK CREDITS / 10 ECTS

Module Aims:

• To introduce students to the principles, theories, and historical context underpinning information design within the broader field of graphic design.
• To develop students' analytical skills to critically evaluate and assess various forms of informational content and visual communication.
• To provide practical experience in applying information design principles to real-world projects across different media platforms and contexts.
• To cultivate students' proficiency in using graphic design software tools and techniques to create effective and visually engaging information designs.

Module Code:

GR2XXX (L5)

Credit Value:

20 UK CREDITS / 10 ECTS

Module Aims:

• To equip students with an understanding of the role of designers in publishing across departments.
• To enhance students' ability to identify and analyse operational intricacies in publishing, promoting critical thinking skills.
• To enable students to evaluate publishing genres and their target audiences.
• To develop students' mastery of technical aspects of publication design, facilitating their professional growth and expertise.

Module Code:

DD3000 (L6)

Credit Value:

20 UK CREDITS / 10 ECTS

Module Aims:

• Provide a clear and robust study framework to support and ensure the student undertakes a significant research project related to their own design trajectory as a prospective professional practitioner within the context of design.
• Critically enhance the student’s skills in the production of a visually rich analytical report adopting media appropriate for their design discipline.
• Enable students to be able to reach original conclusions.
• Support the student’s inquiry within the realm of future trends grounded within historical and contemporary cultural context.

Module Code:

GR3334 (L6)

Credit Value:

40 UK CREDITS / 20 ECTS

Module Aims:

• Promote a focused and structured beginning to their final year of study.
• Work to a Graphic Design led brief in a professional manner.
• Ensure understanding of necessary knowledge and capability to produce work to a professional standard.

Module Code:

GR3333 (L6)

Credit Value:

40 UK CREDITS / 20 ECTS

Module Aims:

• Expose students to briefs set by external sources.
• Provide ‘industry’ parameters to design work that are appropriate to students' specific area of interest.
• Generate and present design solutions to a professional standard.

Module Code:

GR3XXX (L6)

Credit Value:

20 UK CREDITS / 10 ECTS

Module Aims:

• To introduce students to foundational principles of on-screen graphics and typography in digital and broadcast media.
• To enhance students' analytical skills for evaluating visual communication in on-screen design.
• To engage students in hands-on experience through real-world digital projects.
• To equip students with proficiency in digital design software for producing on-screen graphics and typography

Module Code:

GR3335 (L6)

Credit Value:

20 UK CREDITS / 10 ECTS

Module Aims:

• Draw together the specialist and supporting studies into a coherent integrated and personally driven project based upon a major theme of their choice.
• Promote analytical and creative skills that demonstrate an independent level of learning, appropriate to final level of degree project work.
• Build on acquired skills in the authorisation, organisation and presentation of a major project.
• Create working solutions that are technically and aesthetically comprehensive.