Available for October 2021 Entry
BA (Hons) Advertising and Marketing Communications is a pioneering course which offers students the knowledge and practical skills to build a career in the dynamic and creative industry sector. This course focuses firmly on developing expertise needed to anticipate, analyse, plan, and control effective communications in an innovative approach that make generate value for client organisations.
The UCLan Advertising and Marketing Communications degree was designed as a result of extensive industry research to deliver graduates who would be ‘purpose made’ and ‘job ready’ for jobs in the industry. Understandably, this course has a strong practical element and gives students the knowledge and skills to gain a position in the emerging knowledge-based service economy.
Students will benefit from a variety of teaching and learning methods including: lectures, seminars, practical workshops, group activities, personal research and case studies. Personal study and independent research also form an integral part of the course. There are options to develop skills in a variety of areas such as IT, web-based tools and tactics, social media, advanced excel and specialist Microsoft packages. Assessment includes essays; reports; oral presentations; group assignments; investigating companies and tackling briefs from industry. In the final year students will have the opportunity to undertake an independent dissertation or company project.
Click here to download the latest factsheet.
Year 1
Compulsory
Optional
Year 3
Compulsory
Year 4
Compulsory
Optional
ECTS available here.
Graduates can pursue careers in media and communication firms but also marketing offices of mainstream organisations as advertising and/or promotions managers, marketing managers, marketing communications managers, public relations specialists, fundraising managers, media relations or communications officers.
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ASSISTANT PROFESSOR OF MARKETING, COURSE LEADER OF BA (HONS) ADVERTISING AND MARKETING COMMUNICATIONS
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ASSISTANT PROFESSOR IN EDUCATIONAL INNOVATION AND RESEARCH AND COURSE LEADER OF MA EDUCATIONAL LEADERSHIP
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LECTURER IN BUSINESS AND MANAGEMENT, COURSE LEADER OF MBA DL
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LECTURER IN FINANCE & COURSE LEADER IN ACCOUNTING AND FINANCE
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LECTURER IN HUMAN RESOURCE MANAGEMENT AND LEADERSHIP & DEPUTY COURSE LEADER OF BA (HONS) BUSINESS ADMINISTRATION
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ASSOCIATE LECTURER IN THE RUSSIAN LANGUAGE AND CULTURE
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ASSISTANT PROFESSOR IN INTERNATIONAL BUSINESS, COURSE LEADER OF MBA
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LECTURER IN INNOVATION AND ENTREPRENEURSHIP/ DIRECTOR OF CEDAR/ COURSE LEADER OF BA(HONS) BUSINESS ADMINISTRATION
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Associate Lecturer in Business and Management
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Associate Lecturer in Advertising and Marketing Communications
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LECTURER IN HOSPITALITY & TOURISM MANAGEMENT AND DEPUTY COURSE LEADER OF BA (HONS) HOSPITALITY AND TOURISM MANAGEMENT
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Lecturer in Economics and Statistics
12 – 14 University Avenue
Pyla, 7080 Larnaka, Cyprus
T: + 357 24 69 40 00
F: + 357 24 81 21 20
E: info@uclancyprus.ac.cy
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