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BA (Hons) Advertising and Marketing Communications

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Delivery & Mode of Study

On Campus. Full Time or Part Time.

Language of Instruction

English.

Credits

240 ECTS.

Factsheet

The course’s latest factsheet can be found here
Available for September Entry
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BA (Hons) Advertising and Marketing Communications

Introduction

BA (Hons) Advertising and Marketing Communications is a pioneering course which offers students the knowledge and practical skills to build a career in the dynamic and creative industry sector. This course focuses firmly on developing expertise needed to anticipate, analyse, plan, and control effective communications in an innovative approach that make generate value for client organisations.

The UCLan Advertising and Marketing Communications degree was designed as a result of extensive industry research to deliver graduates who would be ‘purpose made’ and ‘job ready’ for jobs in the industry.  Understandably, this course has a strong practical element and gives students the knowledge and skills to gain a position in the emerging knowledge-based service economy.

Students will benefit from a variety of teaching and learning methods including: lectures, seminars, practical workshops, group activities, personal research and case studies. Personal study and independent research also form an integral part of the course. There are options to develop skills in a variety of areas such as IT, web-based tools and tactics, social media, advanced excel and specialist Microsoft packages. Assessment includes essays; reports; oral presentations; group assignments; investigating companies and tackling briefs from industry. In the final year students will have the opportunity to undertake an independent dissertation or company project.

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Career

Career Opportunities

A degree in BA (Hons) Advertising and Marketing Communications opens the door to dynamic and creative career opportunities in the fast-paced world of marketing, branding, and media. This course equips students with the skills to develop innovative marketing strategies, craft compelling advertising campaigns, and analyze consumer behavior in both traditional and digital landscapes.

Marketing Manager


Developing and executing marketing strategies for brands.

Advertising Executive


Creating and managing advertising campaigns across various media.

Social Media Manager


Handling brand presence and engagement on social platforms.

Public Relations (PR) Officer


Managing brand reputation and media relations.

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Overview

Course Benefits

Professional Accreditations


Accredited by esteemed organizations such as the Market Research, the Institute of Direct Marketing and the Chartered Institute of Marketing.

Job-Ready Graduates


Designed through extensive research to ensure graduates are 'job ready' for careers in advertising and marketing communications.

Strong Career Prospects


The increasing demand ensures strong career prospects in various industries, including digital marketing, public relations and brand management.

Applied Learning


Students gain real-world experience through internships, live projects with actual clients + workshops with leading advertising agencies.

Industry-Focused


Taught by industry professionals and academics, the curriculum is designed to prepare students for both local and international markets.

Practical experience


Provides an opportunity to undertake independent research or collaborate on a company project, applying acquired knowledge in a practical setting.

Course gallery

Course Visual Content

Study BA (Hons) Advertising and Marketing Communications at UCLan Cyprus

PROGRAMME STRUCTURE

Programme Modules per Year

PROGRAMME SPECIFICATIONS

Learning Outcomes

A1. Able to demonstrate an understanding of the role, processes and usage of advertising and marketing communications in a range of contexts.

A2. Able to demonstrate an understanding and ability to apply classical and contemporary principles of marketing communications within campaign planning and strategy.

B1. Able to demonstrate the ability to apply theoretical concepts and emerging trends in marketing communications in practical and/or experiential situations.

B2. Able to conduct research and trend analysis relevant to the advertising and marketing communications industry.

C1. Able to select, collate, analyse and synthesise information from a range of sources.

C2. Able to demonstrate an ability to apply practical solutions to real problems based upon the application of analysis and reflection.

D1. Understand the importance of reflective practice for continual professional development and career progression.

D2. Work effectively to complete tasks as an individual or in groups within structured and unstructured contexts.

Admissions

Entry Requirements

The minimum entry requirements for this programme are:

Requirement 1


Apolytirion or High Schoof Leaving Certificate, or 96 A' Level points in relevant subjects.

Requirement 2


Proof of English Language knowledge to a score of at least IELTS 5.5, or other equivalent according to the Common European Framework of Reference for Languages (CEFR).

OUR PEOPLE

Academic Faculty

Dr Olga Kvasova

Associate Professor in Marketing
and Course Leader of BA (Hons) Advertising and Marketing Communications

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Dr Anthi Avloniti

Deputy Head of School of Business & Management, Assistant Professor in Business and Management
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Dr Fanos Tekelas

Assistant Professor in Innovation and Entrepreneurship
Course Leader of BA (Hons) Business Administration / Director of CEDAR

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Dr Andri Kanikli

Assistant Professor in Linguistics
Deputy Course Leader of BA (Hons) English Language and Literature
Research Degree Tutor, UCLan Cyprus

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Dr Maria Kyriakidou Zeniou

Assistant Professor in Educational Innovation and Research
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Dr Chrysanthos Vasileiou

Lecturer in Economics and Statistics
Course Leader of MBA

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Dr. Georgia Katsifaraki

Lecturer in Research Methods and Data Analytics
Course Leader of MBA Distance Learning

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Dr. Iordanis Katemliadis

Lecturer in Destination Marketing and Tourism
Course Leader MA Hospitality, Tourism and Events Management

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Dr Konstantinos I. Kakoudakis

Lecturer in Tourism Management/Consumer Marketing
Course Leader of BA (Hons) Hospitality and Tourism Management

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Dr Spyridona Theocharous

Lecturer in Entrepreneurship and Innovation
Deputy Course Leader of BA (Hons) Business Administration

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Dr Irina Lokhtina

Lecturer in Human Resource Management and Leadership
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Dr Christina Savvidou

Lecturer in Mathematics
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Mr Marios Vassiliou

Associate Lecturer in Digital Marketing and Communications
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Yiannis Petevis

Associate Lecturer in Advertising and Marketing Communications
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Mrs Angela Constantinou

PhD RESEARCH SCHOLAR
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How To Apply?

Step by Step Application Process.
1

Complete the UCLan Cyprus application FORM.


2

Provide copies of:
– School Leaving Certificate & Marksheet
– English Language Qualification (see Entry Requirements)
– ID/Passport


3

Payment of €50 application fee (non-refundable) for the Admissions Department to officially evaluate your application and if successful to receive your Offer for a Place to Study at UCLan Cyprus.

APPLY NOW * International Applicants: once you receive your Offer Letter, you will proceed to the Visa Application Steps. Find more information here.
More information

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TESTIMONIALS

Student Stories

School of Business & Management

As a fourth-year student at UCLAN Cyprus, I can confidently say that my experience here has been incredibly positive. From the very beginning, I felt a strong sense of community among the staff and fellow students. The supportive environment has allowed me to thrive both academically and personally.

The courses have been engaging and relevant, with professors who are not only experts in their fields but also genuinely invested in our success. I’ve developed essential skills and knowledge that I know will be invaluable as I step into my future career as a marketeer. I’m truly grateful that I am a part of UCLan Cyprus, and I believe that my time here is setting a solid foundation for my professional journey ahead.

Zain Nader Adnan Alarmouti

Zain Nader Adnan Alarmouti

BA (Hons) Advertising and Marketing Communications

School of Business & Management

The British University of Cyprus equipped me with the essential skills and knowledge that significantly enhanced my career prospects. From my first visit on Open Day, I was impressed by the modern facilities, especially the well-equipped library. My first day as a student was an incredible experience—welcoming, supportive, and inspiring. The academic staff were not only knowledgeable but also genuinely approachable and eager to help. Studying here was truly a rewarding journey.

Filippos Ioannou

Filippos Ioannou

BA (Hons) Accounting & Finance

School of Business & Management

I have completed my studies at UCLan Cyprus and gained the BA (Hons) English Language & Literature degree. I have my own tutorial center for some years now for english language courses, which goes very well so far. As i was working while studying the professors at UCLan Cyprus were aware and have supported me through my studies, we had a very good communication with all the lecturers something that cannot be provided at other universities with very big groups. My dream has always been to teach to children and teenagers, and UCLan Cyprus has helped me reach my goals.

Christina Mina

Christina Mina

BA (Hons) English Language & Literature

School of Business & Management

Studying at UCLan Cyprus has been an amazing experience, offering me countless opportunities, continuous academic support, and a welcoming environment that fosters both personal and professional growth.

Vasileiana Andreou

Vasileiana Andreou

BA (Hons) Accounting and Finance

School of Business & Management

I am so pleased that I chose UCLan Cyprus as a place to do my studies. I study Hospitality and Tourism Management and I really enjoy it. It is a modern environment with friendly staff. You can find and meet so many enthusiastic students from all around the world with different nationalities, which is perfect to interact and learn so many things from each other. Other than that, Cyprus is a beautiful island and I really love being here.

Morteza Mehdi Zadeh

Morteza Mehdi Zadeh

BA (Hons) Hospitality & Tourism Management

School of Business & Management

I do really enjoy studying at UCLan Cyprus as it gives me an amazing opportunity to improve my English. Moreover, I have a chance to meet people from all around the world.

Alesia Sidorkevich

Alesia Sidorkevich

BA (Hons) Business Administration

School of Business & Management

I have had a great experience here at UCLan Cyprus!

Jinta Zeng

Jinta Zeng

BA Business Adminstration

School of Business & Management

At UCLan Cyprus I have made new friendships!

Wei Lun Wen

Wei Lun Wen

BA (Hons) Business Administration

School of Business & Management

Cyprus was the ideal choice for my studies, as it offers Hospitality and Tourism Management and provides first-hand experience in a sector vital to its economy. UCLan Cyprus has a diverse student community, allowing collaboration with people from various backgrounds. What I love most is the warm and hospitable atmosphere, where student-tutor interaction is personal, ensuring individualized support throughout the academic year.

Alessia Poncia

Alessia Poncia

BA (Hons) Hospitality & Tourism Management

School of Business & Management

We are living in a demanding world with increased uncertainty. To overcome these obstacles it is only wise to invest in knowledge. Therefore choosing to study at a British University within my own country was the best lifetime investment.

Eva Karayianni

Eva Karayianni

MBA Master in Business Administration

School of Business & Management

My choice of university was driven by my belief that British universities are among the best in the world. UCLan Cyprus, with its 150-year tradition, gave me the opportunity to receive UK education right here in Cyprus.

George Kyriakou

George Kyriakou

BA (Hons) Business Administration

School of Business & Management

Choosing UCLan Cyprus as a university to study was a great opportunity for me. The format of British education was quite attractive; especially on an island with such beautiful weather and the perspective to work in the Tourism and Hospitality industry. The environment of a higher education establishment is determined by the people and I realize now that UCLan Cyprus is a great example. I feel very confident with my tutors and peers; I see how thoughtful the staff is. As a course representative, I was very surprised to see how the university follows the British standards and I’m proud of it. I will be very glad to see new comers in our UCLan Cyprus!

Sofya Kurepina

Sofya Kurepina

BA (Hons) Hospitality and Tourism Management
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