School of Business and Management

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BA (Hons) Advertising and Marketing Communications

Overview

Available for January 2019 Entry

BA (Hons) Advertising and Marketing Communications is a pioneering course which offers students the knowledge and practical skills to build a career in the dynamic and creative industry sector. Our Advertising and Marketing Communications course focuses firmly on developing expertise needed to anticipate, analyse, plan, and control effective communications, in an innovative approach that make generate value for client organisations.

Accredited by the Market Research Society and Institute of Direct Marketing the Chartered Institute of Marketing, the UCLan Advertising and Marketing and Communications degree was designed as a result of extensive industry research to deliver graduates who would be ‘purpose made’ and ‘job ready’ for jobs in the industry. Understandably studying Advertising and Marketing Communications at UCLan Cyprus has a strong practical element and our course gives students the knowledge and skills to gain a position in the emerging knowledge based service economy.

Students will benefit from a variety of teaching and learning methods including: lectures, seminars, practical workshops, group activities, personal research and case studies. Personal study and independent research also form an integral part of the course. Some modules are part web-based with links to leading organisations including professional bodies. There are options to develop skills in a variety of areas such as IT, web-based tools and tactics, social media, advanced excel and specialist Microsoft packages.

Assessment includes essays; reports; oral presentations; group assignments; investigating companies and tackling briefs from industry. In the final year students will have the opportunity to undertake an independent dissertation or company project.

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Modules

Year 1

Compulsory • Principles of Economics • Managing People and Enterprise Skills • Academic Writing Optional • Introduction to Mathematics & Statistics • Advertising and Marketing Communications* • Business in Context • English Language I • English Language II • Beginners Russian Language & Culture • Debating Cases in Applied Ethics

Year 2

Compulsory • Marketing Essentials • Business Functions • Business Environment • Business and Management Project Essentials

Year 3

Compulsory • Marketing Management • Marketing Research • Employability and Professional Development • Integrated Marketing Communications • The Responsible Marketer • Contemporary Consumers

Year 4

Compulsory • Advertising, Marketing, PR Dissertation OR • Enhancing Employability through Work Related Learning • Campaign Planning and Strategy • Media Planning and Buying • Strategic Marketing OR • Public Relations for Marketers Optional • Marketing of Services • Digital Marketing • Business Statistics* • International Marketing • Direct, Digital and Database Marketing • Public Relations for Marketers • Contemporary Retail Marketing • Business-to-Business Marketing • Creative Industries and Communications • Internal Corporate Communication and Marketing • Web Content Management Systems • Work Placement OR • International Study   ECTS available here

Career Options

Graduates can pursue careers in media and communication firms but also marketing offices of mainstream organisations as advertising and/or promotions managers, marketing managers, marketing communications managers, public relations specialists, fundraising managers, media relations or communications officers.

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