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BA (Hons) Advertising and Marketing Communications

• Overview
• Modules
• Careers
• Academic Faculty

Overview

Available for September 2023  Entry

BA (Hons) Advertising and Marketing Communications is a pioneering course which offers students the knowledge and practical skills to build a career in the dynamic and creative industry sector. This course focuses firmly on developing expertise needed to anticipate, analyse, plan, and control effective communications in an innovative approach that make generate value for client organisations.

The UCLan Advertising and Marketing Communications degree was designed as a result of extensive industry research to deliver graduates who would be ‘purpose made’ and ‘job ready’ for jobs in the industry.  Understandably, this course has a strong practical element and gives students the knowledge and skills to gain a position in the emerging knowledge-based service economy.

Students will benefit from a variety of teaching and learning methods including: lectures, seminars, practical workshops, group activities, personal research and case studies. Personal study and independent research also form an integral part of the course. There are options to develop skills in a variety of areas such as IT, web-based tools and tactics, social media, advanced excel and specialist Microsoft packages. Assessment includes essays; reports; oral presentations; group assignments; investigating companies and tackling briefs from industry. In the final year students will have the opportunity to undertake an independent dissertation or company project.

Click here to download the latest factsheet.

Modules

Year 1

Compulsory

• Principles of Economics
• Managing People and Enterprise Skills
• Academic Writing

Optional

• Introduction to Mathematics & Statistics
• Advertising and Marketing Communications*
• Business in Context
• English Language I
• English Language II
• Beginners Russian Language & Culture
• Debating Cases in Applied Ethics

Year 2

Compulsory

• Marketing Essentials
• Introduction to Business Functions
• Business Environment
• Business and Management Project Essentials

Year 3

Compulsory

• Marketing Management
• Marketing Research
• Integrated Marketing Communications
• The Responsible Marketer
• Contemporary Consumers
• The Enterprising Marketer 

Sandwich Year 

• Work Placement
• International Study

Year 4

Compulsory

• Advertising, Marketing, PR Dissertation OR
• Enhancing Employability through Work Related Learning
• Campaign Planning and Strategy
• Media Planning and Buying
• Strategic Marketing OR
• Public Relations for Marketers

Optional

• Marketing of Services
• Electronic Marketing
• Business Statistics*
• International Marketing
• Direct, Digital and Database Marketing
• Public Relations for Marketers
• Contemporary Retail Marketing
• Business-to-Business Marketing
• Creative Industries and Communications
• Internal Corporate Communication and Marketing
• Web Content Management Systems
• Applied Consulting

  ECTS available here

Career Options

Graduates can pursue careers in media and communication firms but also marketing offices of mainstream organisations as advertising and/or promotions managers, marketing managers, marketing communications managers, public relations specialists, fundraising managers, media relations or communications officers.

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Dr Olga Kvasova

Assistant Professor in Marketing
Course Leader of BA (Hons) Advertising and Marketing Communications

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[email protected]

+357 24694089

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Dr Fanos Tekelas

Lecturer in Innovation and Entrepreneurship/ Course Leader of BA (Hons) Business Administration/ Director of CEDAR

---

[email protected]

+357 24694147

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Dr Christiana Anaxagorou

Lecturer in Economics and Statistics
Deputy Course Leader of BA (Hons) Business Administration

---

[email protected]

+357 24694076

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Dr Maria Zeniou

Assistant Professor in Educational Innovation and Research

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[email protected]

+357 24694024

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Dr Irina Lokhtina

Lecturer in Human Resource Management and Leadership

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[email protected]

+357 24694014

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Dr Konstantinos I. Kakoudakis

LECTURER IN TOURISM MANAGEMENT/CONSUMER MARKETING AND DEPUTY COURSE LEADER OF BA (HONS) HOSPITALITY AND TOURISM MANAGEMENT

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[email protected]

+357 24694071

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Dr Asma Al-Hawi

Associate Lecturer in English language and linguistics

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[email protected]

+357 24694000

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Dr Svetlana Elioglou

ASSOCIATE LECTURER IN THE RUSSIAN LANGUAGE AND CULTURE

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[email protected]

+ 357 24694000

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Yiannis Petevis

Associate Lecturer in Advertising and Marketing Communications

---

[email protected]

+357 24 694000

Undergraduate

• BA (Hons) Advertising and Marketing Communications
• BA (Hons) Business Administration
• BA (Hons) Accounting and Finance
• BA (Hons) Hospitality and Tourism Management
• BA (Hons) English Language & Literature

Postgraduate

• MSc Human Resource Management
• MBA Master in Business Administration
• MBA Master in Business Administration (Distance Learning)
• MA Educational Leadership
• MA Hospitality, Tourism & Events Management