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BA (Hons) Advertising and Marketing Communications – Request More Information

Available for January Entry English Language Foundation programme

BA (Hons) Advertising and Marketing Communications is a pioneering course which offers students the knowledge and practical skills to build a career in the dynamic and creative industry sector. This course focuses firmly on developing expertise needed to anticipate, analyse, plan, and control effective communications in an innovative approach that make generate value for client organisations.

The UCLan Advertising and Marketing Communications degree was designed as a result of extensive industry research to deliver graduates who would be ‘purpose made’ and ‘job ready’ for jobs in the industry.  Understandably, this course has a strong practical element and gives students the knowledge and skills to gain a position in the emerging knowledge-based service economy.

Students will benefit from a variety of teaching and learning methods including: lectures, seminars, practical workshops, group activities, personal research and case studies. Personal study and independent research also form an integral part of the course. There are options to develop skills in a variety of areas such as IT, web-based tools and tactics, social media, advanced excel and specialist Microsoft packages. Assessment includes essays; reports; oral presentations; group assignments; investigating companies and tackling briefs from industry. In the final year students will have the opportunity to undertake an independent dissertation or company project.

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Course Videos

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Career Options

Graduates can pursue careers in media and communication firms but also marketing offices of mainstream organisations as advertising and/or promotions managers, marketing managers, marketing communications managers, public relations specialists, fundraising managers, media relations or communications officers.

Dr Olga Kvasova

Associate Professor in Marketing
and Course Leader of BA (Hons) Advertising and Marketing Communications

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Anthi Avloniti

Dr Anthi Avloniti

Deputy Head of School of Business & Management, Assistant Professor in Business and Management

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Dr Andri Kanikli

Assistant Professor in Linguistics
Deputy Course Leader of BA (Hons) English Language and Literature
Research Degree Tutor, UCLan Cyprus

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Dr Maria Kyriakidou Zeniou

Assistant Professor in Educational Innovation and Research

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Dr Fanos Tekelas

Assistant Professor in Innovation and Entrepreneurship
Course Leader of BA (Hons) Business Administration / Director of CEDAR

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Dr Irina Lokhtina

Lecturer in Human Resource Management and Leadership

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Dr Konstantinos I. Kakoudakis

Lecturer in Tourism Management/Consumer Marketing
Course Leader of BA (Hons) Hospitality and Tourism Management

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Yiannis Petevis

MR Yiannis Petevis

Associate Lecturer in Advertising and Marketing Communications

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Mr Marios Vassiliou

Mr Marios Vassiliou

Associate Lecturer in Digital Marketing and Communications

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Mrs Angela Constantinou

PhD RESEARCH SCHOLAR

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